Sales Planning Director

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better TM - Reflects our commitment to employees, customers, partners and communities globally. Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in Canada or the United States About the Opportunity We are seeking a Director of Sales Planning to lead the strategic planning and capacity management efforts that power our go-to-market engine. This high-impact role is responsible for building and maintaining bottoms-up sales productivity models, managing seller headcount allocation, and measuring the effectiveness of sales plays through actionable KPIs like Deal Creation, Close Rate, and ASP. You’ll partner cross-functionally with Sales, Finance, Marketing, RevOps, and Enablement to develop planning frameworks, forecast selling capacity, and optimize quota deployment strategies that fuel growth. The ideal candidate combines analytical depth with strategic vision, strong business acumen, and an ability to influence at the executive level. What You'll Get To Do Own the bottoms-up sales productivity model (PPR) across segments, geographies, and roles to inform strategic investments and growth planning Develop and maintain robust headcount and capacity plans aligned to revenue goals, territory design, ramp profiles, and market opportunity Partner with Sales and Enablement to quantify the impact of sales plays using metrics like Deal Creation uplift, Close Rate improvement, and ASP growth Lead the annual and quarterly Sales Planning process; partnering with Finance, People Ops, and Sales Leadership to drive alignment on hiring, ramp, productivity, and quota distribution Drive operational rigor around seller ROI, seller ramp velocity, attrition modeling, and territory capacity Collaborate with Strategy, Finance, and Product Marketing to build scenario models that guide tradeoffs between growth, efficiency, and investment Influence quota setting methodology and design processes that align with company goals while motivating the field Deliver high quality, executive-ready presentations and materials to support QBRs, board meetings, and long-range planning Provide decision support to senior GTM leaders, surfacing risks, opportunities, and growth levers through proactive analysis Skills and Experience We Value 8+ years of experience in Sales Strategy, Sales Finance, or GTM Planning roles, ideally within high-growth SaaS environments Strong command of sales productivity modeling, seller segmentation, and sales capacity planning frameworks Proven ability to quantify program impact using deal-stage KPIs such as Deal Creation, Close Rate, ASP, Win Rate, and Sales Cycle Deep understanding of sales compensation, quota design, ramp modeling, and organizational health metrics High proficiency in Excel, Google Sheets, and modeling tools; experience with Power BI and Salesforce is a plus Ability to build executive-ready narratives that influence decisions and drive alignment across functions Strong business acumen and experience navigating dynamic, cross-functional environments What Would Make You Really Stand Out You think like a CFO but communicate like a Chief of Staff—balancing precision with perspective You’ve owned a Sales Planning cycle end-to-end, including quota setting, ramp planning, and headcount modeling You’re skilled at simplifying complexity; helping leadership focus on the highest-impact levers for growth You have a bias for action and are comfortable working through ambiguity with a curious and solutions-oriented mindset You’re energized by partnering with Sales leaders and thrive at the intersection of strategy, analytics, and execution What’s in it for you Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage individuals to apply based on their passions. Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits. With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself. About the Salary Ranges Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization. #J-18808-Ljbffr