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Social Media Content Specialist
4 weeks ago
Our companyOligo Professionnel is a Montreal-based leader in the development of premium professional and consumer hair care products. We are dedicated to innovation, quality, and empowering our community through exceptional hair care experiences. We are building a state-of-the-art digital content studio and are looking for a visionary to lead our social media presence into its next exciting chapter.Job Summary:Are you a creative storyteller with a passion for beauty and social media? We’re looking for a Social Media Content Specialist & Producer to lead and elevate our brand’s digital presence across Instagram and TikTok. This hybrid role blends strategy, content creation, and influencer collaboration—all in one. What You’ll Do: Social Media Strategy & GrowthDevelop and execute a data-driven strategy to grow followers and engagementOwn and manage the content calendar with a consistent brand voiceAnalyze performance metrics and optimize content accordinglyStay ahead of platform trends and algorithm changes Content Creation & Studio ManagementShoot and edit high-quality video and photo contentSet up and manage our in-house studio and equipmentProduce content on-location at salons, retail spaces, and eventsEnsure all content aligns with brand aesthetics and campaign goalsStay ahead of content trends, implement, optimize and adjust content for performance Influencer & Creator PartnershipsIdentify and build relationships with primarily independent content creators Co-produce content in studio and on locationCollaborate on authentic, high-performing campaigns Community EngagementEngage with followers, respond to comments and DMsCultivate a vibrant and loyal online communitySupport UGC and influencer reposts Cross-Functional CollaborationWork with marketing, product, and sales teams to align content with launches and promotionsSupport paid media efforts with organic contentContribute to campaign ideation and execution Content Innovation & ExperimentationTest new formats, trends, and storytelling techniquesExplore emerging platforms and tools for content creationBring fresh ideas to elevate brand visibility and engagement
