Salesforce Loyalty Management Product Owner

Salesforce Loyalty Management Product Owner Join to apply for the Salesforce Loyalty Management Product Owner role at TD. Job Description We are looking for a Product Owner – Salesforce Marketing Cloud to support technical delivery focused on modernizing TD’s marketing automation and personalization capabilities. This role turns marketing strategy into clear user stories, manages a focused backlog, collaborates closely with partners, and helps bring to life the next generation of journeys, campaigns, and customer engagement. The ideal candidate brings curiosity, hands‑on Salesforce Marketing Cloud exposure, strong communication skills, and a passion for helping TD advance its agile marketing transformation. Location & Work Details Location: Toronto, Ontario, Canada Hours: 37.5 hours per week Key Responsibilities Support the Product Group Owner and other Product Owners in delivering the Marketing Cloud roadmap by driving sprint‑to‑sprint execution in a dedicated agile pod. Translate high‑level marketing goals into refined user stories, clear acceptance criteria, and well‑defined sequencing. Maintain a prioritized pod‑level backlog, ensuring alignment with customer needs, marketing objectives, and roadmap direction. Work closely with partners across Marketing, Digital, Analytics and Customer Experience to clarify requirements, gather feedback, and ensure capabilities meet operational realities. Participate actively in agile ceremonies and consistently represent the voice of the marketer and end user. Collaborate with technical teams to deliver Marketing Cloud capabilities such as Journey Builder flows, Email & mobile messaging enhancements, Automation Studio processes, Audience segment activation, Personalization/Interaction Studio experiences. Understand how Salesforce Marketing Cloud Next and Data Cloud will influence workflows and upcoming pod priorities. Communicate pod progress, risks and dependencies in a clear, structured way to stakeholders and the Senior Product Owner. Stakeholder & Management Duties Follow TD’s agile delivery framework, marketing governance and enterprise controls for customer data, consent management and regulatory compliance. Proactively identify and escape issues impacting delivery timelines, data quality or customer experience. Summarize pod accomplishments in QBRs and highlight measurable business outcomes. Support defect triage and prioritization to ensure a reliable Marketing Cloud environment. Team Collaboration Contribute to a collaborative, high‑performing pod culture that values curiosity, inclusiveness and continuous improvement. Encourage open communication between developers, QA, campaign teams, data analysts and partners to ensure shared understanding and smooth delivery. Demonstrate eagerness to learn, deepening understanding of Salesforce, marketing operations and agile product management. Promote psychological safety within the pod by supporting transparency, experimentation and respectful challenge. Apply TD’s Colleague Promise and Shared Commitments to create a supportive and growth‑oriented team environment. Scope & Depth Own day‑to‑day scope for a Marketing Cloud pod delivering increments aligned to defined use cases such as campaign automation, journey optimization, personalization placements or channel enhancements. Work closely with Senior Product Owners to ensure pod‑level delivery aligns with broader Marketing Cloud and Data Cloud roadmap goals. Build working knowledge of the Salesforce Marketing stack, including Journey Builder, Email Studio, Automation Studio, Personalization / Interaction Studio, Intelligence and integration touchpoints. Contribute to technical and design discussions with business context and expected outcomes. Support planning for scaling capabilities across business lines by documenting user needs, common patterns and improvement ideas. Experience and Education Knowledge of the Salesforce Marketing Cloud tool; strong willingness to build new expertise is essential. Undergraduate degree required; product, marketing or Salesforce certifications considered assets. 3–7 years of relevant experience in product ownership, digital marketing, technology delivery or marketing operations. Experience writing user stories, defining requirements or supporting agile teams. Strong communication and stakeholder engagement skills; ability to translate marketing needs into clear, concise requirements. Familiarity with Salesforce ecosystem trends—especially Marketing Cloud Next and its convergence with Data Cloud—is a plus. Curiosity about marketing technology, journey design, personalization and customer engagement. Remuneration Base salary: CAD $91,200 - $136,800 per year. Other Seniority Level: Mid‑Senior levelEmployment Type: Full‑timeJob Function: Product Management and Marketing, Banking. #J-18808-Ljbffr