Head of Marketing

3 weeks ago

Burlington, Canada Co-operators Assurance et services financiers Full time
h3>Manager, Integrated Marketing - Home & Auto, Recreational Vehicles & Quebec

Job Category: Client Experience, Digital & Marketing

Company: CGL
Department: Marketing & Communications
Employment Type: Regular Full-Time
Work Model: Hybrid
Language: This role operates in English.

The Opportunity:

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. We think strategically and align our initiatives to help our organization achieve its business objectives.

The Manager, Integrated Marketing Planning for Home & Auto, Recreational Vehicles & Quebec is responsible for working vertically with Marketing team and horizontally with stakeholders across the Enterprise to develop and implement marketing strategies for key strategic P&C business lines.This role is responsible to develop & implement plans and is accountable for the performance and results of multiple related teams supporting key lines of business within the organization and provides leadership to MarCom senior professionals within its portfolio. Required to develop plans and then partner to determine key Marketing priorities across the Enterprise. Manager, Integrated Marketing Planning requires comprehensive understanding of internal and industry standards and principles. Critical oversight that marketing programs are developed, implemented, and managed to support department, field, and the corporate objectives.

  • Recommend, plan, execute and manage marketing programs as required for key P&C lines of business.
  • Marketing programs may include (but are not limited) to integrated marketing campaigns, email programs, social media programs, tradeshows and sales support materials.
  • Manage annual marketing plans for multiple lines of business.
  • Act as marketing lead for their specific portfolio with various teams across the enterprise such as product, pricing, sales teams, digital properties, communications, digital marketing and others.
  • Manage and lead team while providing development, training, coaching counsel to team members.
  • Define baseline KPIs/metrics, evaluate past performance, ongoing optimizations, measure & track against targets.
  • Manage overall marketing budgets and forecasting and planning.
  • You facilitate the adoption of change and create a high-performance culture through alignment of your team’s work with organizational goals.
  • You use critical thinking to guide decision making
To join our team:
  • You have a bachelor’s degree in business and/or marketing.
  • You have 6 – 9 years of experiences in Marketing leadership.
  • You have exposure to Strategy, Planning & Performance Marketing working in B2C.
  • You have Digital Marketing & Performance Marketing skills.
  • You have strong critical thinking and analytical skills
  • You have strong stakeholder management skills.
  • You have strong people leadership and people management skills and experience.
  • You have a solid understanding of marketing financial services.
    • Training and development opportunities to grow your career.
    • Flexible work options and paid time off to support your personal and family needs.
    • Paid volunteer days to give back to your community.
    • In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.

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