Chief Product Officer

OverviewJoin to apply for the Chief Product Officer role at Snaplii. Snaplii is looking for a strategic and customer-focused professional to lead the development and growth of our gifting function. This role involves owning the product roadmap, driving cross-functional collaboration, and delivering an exceptional user experience that enhances how users send digital gift cards. The ideal candidate will have a strong background in product management, a passion for innovation, and a deep understanding of fintech or digital gifting platforms.Key ResponsibilitiesCompany-Wide Product StrategyDefine and evolve the overall product vision and roadmap in alignment with business goalsLead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.)Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunitiesPartner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategyMonetization Strategy & Revenue GrowthDesign and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transactionExplore high-yield use cases such as corporate gifting, bundling, and dynamic pricingAnalyze unit economics across card types, user segments, and campaign performanceWork with leadership to define revenue targets and own the delivery planIdentify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validationMarketing Collaboration & User AcquisitionWork with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions)Design and execute gifting-driven campaigns: refer-a-friend, seasonal incentives, viral challenges, etc.Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectivenessData-Driven Insights & Competitive PositioningOwn the performance dashboard for gifting: GMV, redemption rate, churn, re-purchase rate, etc.Benchmark Snaplii’s gifting model against competitors and emerging industry playersIdentify market white spaces and propose initiatives to capitalize on themIdeal Candidate Profile5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applicationsDirect experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferredDeep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption)Strong business acumen; confident in defining and executing monetization strategiesProven ability to collaborate cross-functionally on marketing-driven product campaignsFluent in MandarinBonus: Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platformsBonus: Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonusBonus: Experience in financial institutions or regulated fintech environments is a plusThis Role Is Perfect If You…Think like a product designer but execute like a business ownerHave a commercial mindset and enjoy building scalable monetization strategiesWant to be the “business brain” behind a product with strong design and tech already in placeThrive at the intersection of product, marketing, data, and operationsUnderstand what motivates users to “feel like they’re saving money” and how to turn that into long-term engagementSeniority levelExecutiveEmployment typeFull-timeJob functionProduct ManagementIndustriesRailroad Equipment Manufacturing and Appliances, Electrical, and Electronics Manufacturing #J-18808-Ljbffr