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Analyste Data BI
2 months ago
Founded in 1991, the Mircom Group of Companies is North America’s largest independent designer, manufacturer and distributor of intelligent building and life safety solutions. Reaching customers in over 100 countries worldwide, our portfolio includes: fire detection & alarm, communications & security, mass notification, nurse call, and building automation & smart technologies.
Mircom’s mission is to save lives and protect property by providing a line-up of innovative and advanced solutions which are scalable to satisfy diverse user demands, from small buildings to the largest complexes. Our unwavering commitment to North American manufacturing enables us to offer the highest quality and best competitive value across our vast range of products and solutions.The successful candidate for this newly created role will capture critical data to improve marketing and sales performance. With the recent implementation of a CRM solution, the Data Analytics Specialist will organize data in the CRM system, ensuring accuracy and completeness, resulting in improved insights for marketing, sales and customer service teams. This role is also key to creating a data-driven culture by establishing hurdle rates for marketing campaigns, measuring return-on-spend, and optimizing marketing performance in real-time. The Data Analytics Specialist will contribute to transforming marketing from a cost center into a revenue center of excellence with a focus on performance. The candidate will work from our Head Office in Vaughan, ON.Oversee the management and integration of CRM systems for marketing, ensuring seamless data flow synchronization of all data platforms to enhance customer insights and optimize marketing strategies.Collect, analyze, and derive actionable insights from marketing data from live and digital activities to drive strategic decision-making, next best actions and optimization efforts.Deliver effective lead management analytics aimed at increasing lead conversion rates, enhancing pipeline development, and driving revenue growth through data-driven insights.Develop and automate marketing analytics reporting and dashboards to enable cross-functional partners to make informed decisions, assess the effectiveness of campaigns and site content, summarize key findings and present actionable insights.1-3 years experience as a Data Analytics Specialist.Experience working in a manufacturing setting is an asset.Experience in Fire, Life Safety and Security industry is an asset.Solid understanding of site optimization, marketing automation and attribution.Experience and skills with Power BI (Microsoft) is an asset.Must have strong technical and data proficiency.Mircom Group of Companies is an equal opportunity employer that considers all applicants regardless of cultural background, religion, marital status, sexual orientation, family status, disability or any other grounds as outlined in the Ontario Human Rights Code. In compliance with the Accessibility for Ontarians with Disabilities Act, Mircom is committed to providing a welcoming and inclusive work environment for all individuals with disabilities in a respectful and dignified manner. Accommodations will be made available, upon request, to applicants who have specialized needs throughout the recruitment process.