International Marketing Dev Mgr-GCT

2 months ago

Old Toronto, Canada Great Canadian Gaming Full time

Under the general direction of the Executive Director, Casino Marketing & Player Development, the Manager, International Marketing Development will primarily be focused on developing and implementing effective strategies to build awareness, penetrate and acquire new VIP guests from international markets and domestic markets of international background, and drive play to Great Canadian Entertainment properties. The position will require teamwork with Marketing and Player Development to organize and implement event-driven and promotional initiatives to attract, retain, grow, and sustain the international market segment. The position ensures adherence to the Company’s policies and procedures, motivates and leads by example, and supports Great Canadian’s learning environment while establishing a safe and welcoming work environment for all team members. The position will require flexible work hours outside of regular business hours.

Key Accountabilities

  • Develops and implements promotional initiatives to increase premium gaming activity, fostering relationships with new and potential premium and VIP international players.
  • Develops and fosters relationships with key international media, government officials, community leaders (foreign and domestic), airlines, and travel agencies; assists with negotiations of commission structures and other incentive programs to drive foreign interest.
  • Helps in the development of annual plans and budgets that incorporate advertising and promotions to support International Marketing Development strategy.
  • Spearheads research-driven initiatives to effectively inform marketing efforts, including situational and competitive analysis and consumer insights with the Asian and similar international markets.
  • Assists with brand strategy platforms and integrated marketing campaigns; becomes a key voice in the creation, development, transformation, and introduction of the new brand property.

Education and Qualifications

  • Post-secondary education in marketing, tourism, player development, gaming, public relations, hospitality, advertising, or business management required.
  • Minimum 3 years of experience in a gaming or 5 years in a hospitality role preferred.
  • Minimum 2 years leadership experience.
  • Bi/Trilingual is an asset.
  • Excellent organizational, communication (verbal and written), and leadership skills.
  • Ability to demonstrate a high level of responsibility and good judgment.
  • Proven sales and marketing experience in the hotel or food/beverage industry is a major asset.
  • Strong leadership qualities with the ability to work alone and in team environments.
  • Strong computer skills in Google Looker, MS Office Suite such as Word, Excel, Outlook, and PowerPoint; advanced levels an asset specifically in ROI and analysis.
  • Ability to exceed internal and external guest expectations through timely, effective, and service-oriented communication.
  • A commitment to continually increase your knowledge of our products and services in order to offer exceptional experiences to our guests.
  • Ability to successfully obtain a Gaming License.
  • Bilingual (English/French) is an asset but not required.

Work Environment Considerations

  • Work within a 24/7 operation with the ability to work flexible hours when required (days, evenings, nights, weekends, and holidays).
  • Must be willing to submit to a criminal record check with results acceptable to our organization, standards, and position.

Great Canadian Entertainment is committed to diversity, equity, and inclusion, and we welcome all qualified applicants to apply to join our team of unique contributors. We accommodate people with disabilities throughout the recruitment and selection process, and applicants are encouraged to advise Human Resources in advance if an accommodation is required. We thank all applicants for their interest and will contact those qualified to continue in the recruitment process.

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