Lead Generation Specialist

OverviewWe are seeking a results-driven Lead Generation Specialist to manage and optimize our digital campaigns across Google and other platforms. This role requires a strong understanding of Google Ads, SEO best practices, and data-driven campaign optimization to consistently attract and convert high-quality leads. You will be responsible for creating and managing ad campaigns, building effective landing pages, tracking conversions, and leveraging analytics to maximize ROI. If you are motivated by measurable results and thrive in a fast-paced digital marketing environment, this role is for you.At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be We strive to hire exceptional employees who see themselves as trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leaders in all aspects of who they aspire to be daily.Location: In Person - Cambridge, ONCompensation: Up to $100,000 per year plus bonusesFull-Time | Monday–FridayKey ResponsibilitiesDevelop and manage Google Ads campaigns with a focus on lead form extensions, location targeting, and conversion tracking.Optimize ad spend using bidding strategies (Maximize Clicks, Target CPA, etc.) and Google’s AI tools.Set up and maintain Google Guaranteed profiles to attract verified, high-intent leads.Implement SEO strategies (on-page, off-page, technical) to improve organic visibility and website traffic.Create and test landing pages optimized for conversions.Conduct keyword research and audience analysis to guide campaign strategy.Track, measure, and analyze campaign performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM).Produce performance reports and provide actionable insights for continuous optimization.Collaborate with content and design teams to ensure ad copy, creative, and user experience align with lead generation goals.Required QualificationsBachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).1–3 years of experience in digital marketing, performance marketing, or lead generation.Strong proficiency in Google Ads campaign management.Hands-on experience with SEO optimization (keywords, on-page, technical).Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).Experience in conversion tracking and KPI reporting.Strong analytical skills with the ability to interpret data and make informed decisions.Excellent organizational and communication skills.Preferred QualificationsGoogle Ads Certifications (Search, Display, Video, Measurement).Google Analytics Certification.Familiarity with CRM systems (HubSpot, Salesforce, etc.).Experience with SEO tools (SEMrush, Ahrefs, Moz).Knowledge of A/B testing frameworks and CRO (Conversion Rate Optimization).Experience creating and managing Google Guaranteed profiles.Understanding of local SEO strategies, including “near me” targeting.Why Join Us?The 401 Group of Companies is privately owned and 100% Canadian40+ state-of-the-art facilities including a "Google-like" call centre and an 80,000 sq. ft. centralized service HubA fun, fast-paced, and high-energy work environment with exciting initiatives and rewarding perks.Personalized coaching, mentoring, and training focused on both individual growth and team success.Empowering you to grow with meaningful career path planning and advancement opportunities.Health & wellness benefit enrollment opportunitiesEmployee referral bonus opportunitiesExclusive employee pricing on automotive parts and service, along with a special discount at the Blackshop Restaurant and Wine Bar.Perkopolis EnrollmentOn-site ParkingThe 401 Group of Companies is proud to be recognized as one of Canada’s fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services. Our headquarters is located in Cambridge, Ontario. Our brands include Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Toyota, Chrysler, Jeep, Dodge, Ram, Buick, GMC, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.#INDSALESAccommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier-free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or careers@401auto.caWe would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we are unable to confirm the receipt of individual applications or resumes. #J-18808-Ljbffr