Product Content Manager
2 weeks ago
Our top retail client in Toronto is seeking a Product Content Manager to add to their growing team They are investing heavily in content programs to improve content across channels, brands, and companies. Part of their Enterprise Content Management and Creative Group (internal agency), the Consultant, Product Content is responsible for coordinating day-to-day operations of product content creation on canadiantire.ca and interrelated digital business properties. The successful candidate will work in a fast-paced environment where they will moderate content that adheres to the best SEO practices and brand guidelines. This role is responsible for the timely delivery of content creation while working in partnership with content specialists, copywriters, and external vendors. This role will be at the forefront of a new team and help with the transformation of moving towards a centralized content and creative team for the company.
This role will be accountable for overseeing the creation of product content across their brands for the website product pages and other marketing channels. They will be responsible for determining a consistent and efficient process for product onboarding, content moderation, and optimization. They will also look after the weekly planning, delegation, and execution of onboarding operation activities. The Product Content Consultant will liaise between Product Content Specialists and Category Business Analysts to ensure the timely delivery of new products online.
Responsibilities:
- Responsible for overseeing the day-to-day activities related to product onboarding, content moderation, and optimization, ensuring that these are being prioritized, scheduled, and produced in a timely manner.
- Help prioritize optimization based on upcoming deadlines and facilitate the lines of communication between internal partners to ensure on-time delivery.
- Establish common SEO best practices for product copy as part of product onboarding.
- Enforce best practices and standards for product content by business and brand.
- Assist with content moderation and copywriting activities as requested.
- Work with the Associate Manager and Manager to establish an efficient/sustainable process model for content creation.
- Provide regular updates/reporting to stakeholders based on the established deadlines, flagging any delays in schedule.
- Guide Specialists through change management to support them through workflow transformations.
- Proactively collaborate with the teams to resolve anticipated hurdles and continuously apply learnings to optimize processes.
- Continuously challenge the status quo in the way we do things and find ways to be more efficient as a team and organization.
- Identify opportunities and implement ‘always-on’ product content opportunities across all of their banners/brands.
Qualifications:
- Post-secondary education in business/commerce, marketing, communications, or a related field is required.
- SEO experience is a must.
- Excellent writing skills with the ability to write, edit, and organize content for new product additions to the website optimizing for search and customer purchasing decisions.
- Experience with Product Information Management (PIM) solutions (e.g., Stibo STEP and Hybris PCM) is an asset.
- Experience working with multiple stakeholders in a fast-paced, deadline-driven environment, with proven ability to respond flexibly to changing priorities.
- Motivated, self-starter with the ability to function in an environment with a high level of ambiguity and change.
- Ability to build and maintain relationships, influence change without authority, collaborate, and persuade cross-functionally.
- Highly organized with exceptional attention to detail and accuracy.
- Experience managing content standards.
- Strong organizational skills are a must.
- Strong problem solver and decision maker.
- Strong knowledge of Excel.
- Retail experience is an asset.
- Bilingual candidates are an asset (English and French).
This is a contract role that will last through the end of 2024, with potential to extend into 2025 and could become a full-time role down the road (temp-to-hire). This is a hybrid opportunity, requiring working onsite in Toronto on Wednesdays and Thursdays.
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Product Content Manager
2 weeks ago
Old Toronto, Canada Aquent Full timep>Our top retail client in Toronto is seeking a Product Content Manager to add to their growing team! They are investing heavily in content programs to improve content across channels, brands, and companies. Part of their Enterprise Content Management and Creative Group (internal agency), the Consultant, Product Content is responsible for coordinating...
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Old Toronto, Canada Aquent Full timeOur top retail client in Toronto is seeking a Product Content Manager to add to their growing team! They are investing heavily in content programs to improve content across channels, brands, and companies. Part of their Enterprise Content Management and Creative Group (internal agency), the Consultant, Product Content is responsible for coordinating...
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