Sr. Media Strategy Lead

Join to apply for the Sr. Media Strategy Lead role at General Motors. Job Description Hybrid – This role is categorized as hybrid. The successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum. Role Synopsis Reporting to the Media Strategy Manager, the Media Strategy Lead (Brand Focus) will develop, plan, and execute tactical digital media strategies for our vehicle brands. The role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. Key Responsibilities Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans. Form the strategic vision and plan for individual nameplates and own the media planning process. Manage the Media agency of record and media operations process. Develop insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions. Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns. Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok). Effectively own and manage the allotted budget and drive appropriate investments and media mix. Integrate media strategy across national and regional teams ensuring full funnel alignment. Meet with media partners and evaluate offerings for brand fit. Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans. Monitor and analyze key performance metrics; optimize campaign activities. Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads. Create and lead Test & Learn media initiatives. Present and inform leadership across sales and marketing of media plans. Work with internal stakeholders to identify and implement new media strategies. Qualifications Bachelor's degree and 5+ years of experience with a preference for media experience and managing one-to-one targeted campaigns. Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes. Experience working with media agencies. Excellent project management and analytical skills. Proven ability to lead agency partners and cross-functional teams in large organizations. Strong understanding of digital creative, media, and measurement practices. Excellent written and verbal communication skills. Automotive brand experience is a plus. Benefits Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. Health, dental and vision benefits including health care spending account and wellness incentive. Life insurance plans to cover you and your family. Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement. GM Vehicle Purchase Plan for you, your family, and friends. Immigration Sponsorship GM does not provide immigration‑related sponsorship for this role. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Non‑Discrimination and Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800‑865‑7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. #J-18808-Ljbffr