User Research Manager

3 weeks ago

Vancouver, Canada Affinity Full time

OverviewOur client, a global leader in interactive entertainment, is seeking a Player Experience Manager (Insights) to lead a global research team driving player-first strategy for one of the world’s most iconic sports franchises. This role goes beyond research execution; you’ll shape the strategy that influences gameplay, monetization, and live service experiences. The ideal candidate has deep experience leading player/user research teams, aligning insights with business objectives, and inspiring product direction at scale. This is a hybrid role 3 days/week in Vancouver, BC.Key ResponsibilitiesLead and mentor a global team of player researchers, ensuring high-quality, high-impact research delivery.Align research initiatives with product and business strategy to drive meaningful outcomes for the soccer franchise.Translate player insights into actionable recommendations that influence design, gameplay, and monetization.Act as the voice of the player to leadership and stakeholders across design, product, and live service teams.Collaborate cross-functionally to embed player insights throughout the product development cycle.QualificationsDegree in a relevant field (e.g., Psychology, Market Research, Data Science, HCI) or equivalent industry experience.5+ years in the gaming industry, including 3+ years of people leadership in player or user research.Proven experience aligning research strategy with business goals for gaming products.Expertise in game user research across multiple platforms (console, PC, mobile).Exceptional communication and stakeholder influence skills across global teams.A strong passion for football and the sports gaming landscape.About AffinityAffinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.For more information on Affinity, please visit www.affinity-group.caAdditional InformationAffinity Earn: Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/Job Number: 12659 #J-18808-Ljbffr

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