Content Strategist

3 weeks ago

Mississauga, Canada Echelon Insurance Full time

Join to apply for the Content Strategist (ECH-ON) role at Echelon InsuranceAbout Us Echelon Insurance provides Personal and Commercial Specialty Insurance solutions to protect Canadian families and businesses across Canada, through our trusted network of Broker partners. Echelon is a member of the CAA Club Group of Companies and is an equal opportunity employer who offers a professional environment that champions collaboration, trust, and growth to drive success. We cultivate a great working dynamic to help us deliver what is best for our associates, Brokers, and Customers.Who We Are Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion At CCG, we are committed to delivering an exceptional Associate experience. We offer:Work-life harmony with access to an award-winning holistic wellness program,Continuous learning through our robust corporate curriculum and education reimbursement program,Incredible rewards, travel incentives, and product and service discounts,Pay-for-performance and best-in-class recognition programs, andCompetitive benefits that include a defined contribution plan, personal spending account, and so much more.Position DetailsWhat You Will DoFacilitate the development of content across multiple channels by collaborating with cross functional teams, aligning strategic objectives and content prioritiesCoordinate input from stakeholders and subject matter experts both internally and externallyGuide the content development process between Brand and Creative Services, Marketing and Product teamsManage the editorial and content calendar with department and agency stakeholdersOrganize and lead monthly meetings to share information and ensure that all teams are on the same pageAssemble, advise and influence stakeholders to develop a strong content practice, brand tone and a consistent content experienceIn partnership with agency partners and digital marketing team, continually evaluate current state, best practices and recommended approach for all Echelon content channelsIn partnership with leaders and digital channel experts, determine KPIs for each channelRefine and develop the yearly editorial calendar based on ongoing business goals and objectivesCreate content in a unified voice that reflects Echelon’s distinct brand personalityGather, analyze and report on performance of initiatives, drawing conclusions, proposing and implementing appropriate recommendationsWho You ArePost secondary education with a preferred focus in media studies, journalism or marketingMinimum 3 years experience in content developmentInternal/external/partner relationship managementExcellent knowledge of digital content platforms (website, blog, social media, newsletters)An understanding of AODA standardsRelevant agency, media or independent blogging experience is considered an assetExperience with content tagging or personalization is a plusOur CommitmentWe are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.Job FunctionMarketing, Public Relations, and Writing/EditingIndustryInsuranceSign in to set job alerts for “Content Strategist” roles. #J-18808-Ljbffr

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