Field & Partnership Marketing Manager

As the Field & Partnership Marketing Manager, you will be the primary point of contact for franchisees, developing creative local marketing strategies to enhance brand awareness, increase customer engagement, leverage community involvement, and drive foot traffic and sales across restaurant locations. This role guides the optimization of franchisee marketing efforts, requiring close collaboration with franchisees, local restaurant teams, corporate marketing, and cross‑functional teams. Key responsibilities include relationship management, event coordination, and executing localized marketing. The ideal candidate is a self‑starter who excels at building strong relationships, delivering innovative marketing campaigns, and making a positive impact in the community. Local Marketing Strategy and Campaigns Conduct in‑depth market research to understand local demographics, consumer trends, and competitive forces; uncover insights to build recommendations and add value to annual growth plans. Develop localized marketing plans aligned with overall business goals, considering specific needs of the local market and providing tool kits to support franchisees. Lead marketing excellence in all restaurants and use omnichannel marketing best practices. Franchisee Support Conduct regular restaurant visits in the GTA Region and other provinces to provide local marketing knowledge, training, and support. Contribute to the development of marketing tool kits and materials, including presentations, flyers, point‑of‑purchase materials, and marketing training manuals. Maintain strong relationships with franchise partners, offering marketing support and resources to enhance local outreach. Collaborate with the marketing team to shape and influence the development and execution of marketing initiatives. Support new restaurant openings, pop‑up activations, and business development events. Project management: Ability to manage multiple time‑sensitive projects across Local Marketing and Activations to fuel growth in the Canadian market. Community And Event Engagement Plan and manage community engagement events, such as grand openings, local sponsorships, and CSR initiatives. Partner with franchisees and coordinate events through local teams, including store openings, anniversary celebrations, and event sponsorships. Ensure all logistics, vendor management, and post‑event reporting are handled seamlessly. Develop and manage the inventory of all Grand Opening assets and replenish as needed. Plan and host offline events and partner with the creative team to develop event‑specific marketing materials. Brand Building Act as a brand ambassador, ensuring consistency in messaging and representation across all partnerships and local marketing efforts. Develop strategies to enhance brand presence in key local markets and foster brand loyalty among customers. Collaborate with the marketing team to align local campaigns with overarching brand initiatives. Collaborate with corporate partners to develop co‑marketing initiatives that align with brand values and business goals. Assist the marketing team when needed. Performance Analysis Set measurable marketing goals and KPIs for the local market. Track and report on the performance of marketing initiatives, focusing on ROI and engagement metrics. Present regular updates to stakeholders, highlighting successes and opportunities for growth. Qualifications Bachelor’s degree in marketing, Business Administration, or a related field. 5+ years of experience in local store marketing or related roles. Proven experience in developing and executing local marketing strategies, preferably within the Canadian market. Strong understanding of Canadian consumer behavior, marketing trends, and regional differences. Experience working with multi‑unit brands, franchises, or decentralized marketing structures is an asset. Proven track record of building and maintaining strategic relationships and executing successful marketing campaigns. Experience in the foodservice or hospitality industry is a must. Knowledge of local markets and community engagement best practices. Understanding of influencer marketing and co‑branding strategies. Hybrid position with in‑office and frequent travel across Canada. Skills and Competencies Strong interpersonal and communication skills with the ability to build relationships with stakeholders. Exceptional organizational and project management skills, capable of handling multiple tasks simultaneously. Proficiency in data analysis and reporting tools to measure campaign success and ROI. Creative problem‑solving abilities and a proactive approach to identifying marketing opportunities. Familiarity with digital marketing platforms and tools, including social media, email campaigns, and CRM systems. Apply below. Only applicants with the legal right to work in Canada will be considered. We thank all who express interest; only shortlisted candidates will be contacted. #J-18808-Ljbffr