Marketing and Public Relations VP

4 days ago


Delta, Canada HTBC Flooring Ltd. Full time
Marketing Vice-President - Trade, Broadcasting and Other Services

Responsibilities:

  • Allocate material, human, and financial resources to implement organizational policies and programs.
  • Authorize and organize the establishment of major departments and associated senior staff positions.
  • Establish objectives for the organization and formulate or approve policies and programs.
  • Represent the organization, or delegate representatives to act on behalf of the organization, in negotiations or other official functions.
  • Select middle managers, directors, or other executive staff; delegate the necessary authority to them and create optimum working conditions.
  • Plan and control budget and expenditures.
  • Market business services.
  • Manage contracts.
  • Hire, train, direct, and motivate staff.
  • Develop promotional materials.
  • Plan, direct, and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs.
  • Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments, and other organizations.
  • Establish financial and administrative controls; formulate and approve promotional campaigns; and approve overall human resources planning.
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