Retention Marketing Manager

About Quince Founded in 2018, Quince was built to challenge the idea that nice things have to cost a lot. Our mission is to make high quality essentials for low prices, produced fairly and sustainably. We believe everyone deserves exceptional craftsmanship and timeless design without the traditional markups. Quince is a direct-to-consumer (DTC) model that cuts out middlemen and leverages just-in-time manufacturing to minimize waste and maximize value. Quince is a tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything we do. Our commitment to excellence and company values guide our teams and actions: Customer First: We prioritize customer satisfaction in every decision. High Quality: Premium materials and rigorous production standards you can feel good about. Essential Design: Timeless, functional essentials instead of chasing trends. Always a Better Deal: Innovation and transparency ensure value for customers and partners. Social & Environmental Responsibility: Sustainable materials, ethical production, and fair wages. Quince partners with world-class manufacturers across the globe and serves millions of customers. We are rapidly scaling while maintaining a commitment to quality, simplicity, and radical price transparency. Our team is a high-performing group redefining what quality, value, and sustainability mean in modern retail. We are building a new category and customer experience that democratizes luxury with high quality products at radically low prices. The Role We’re looking for a strategic, data-driven Retention Marketing Manager to drive activation, repeat purchase, and long-term customer value in the Canadian market. In this role, you’ll blend creative ideation with rigorous testing to develop lifecycle programs across email, SMS, push, and in-app messaging. You’ll have a deep understanding of what motivates consumer behavior and how to leverage data to build personalized, high-impact campaigns. The role reports to the Sr. Director, Retention Marketing and is onsite 4 days a week in Toronto, remote Fridays. Responsibilities Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value. Build and manage a retention marketing calendar, optimizing promotions and content to encourage cross-sell, reactivation, and engagement. Design and test a best-in-class welcome series to significantly improve lead-to-purchase activation rates. Run A/B and multivariate tests across lifecycle touchpoints to optimize CTR, revenue per visit, and engagement. Develop segmentation strategies based on customer behavior, user cohorts, demographics, lifecycle stage, and product preferences. Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies. Collaborate with creative and brand teams to develop localized content and templates tailored to the Canadian consumer journey. Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers. Qualifications 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns. Deep experience with Iterable or comparable ESP (Braze, Klaviyo, SFMC, etc.). Strong understanding of email design best practices, HTML, and copywriting for performance. Proficiency in setting up and analyzing statistically sound A/B tests. Exceptional attention to detail and ability to act on insights from large datasets. Proven ability to manage cross-functional collaboration and prioritize multiple initiatives. Experience with SMS marketing, preferably in a high-growth DTC or ecommerce environment. Knowledge of Canadian privacy laws (CASL) and compliance best practices. Bonus: Experience in fashion or home goods ecommerce, fluency in French, and familiarity with Lookr. Knowledge of Advanced HTML. Why Quince? Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike. Equal Opportunity & Hiring Integrity Quince provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form. We review all requests individually and will work with you to determine appropriate accommodations on a case-by-case basis. Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable laws. Security Advisory: Beware of Frauds At Quince, we are dedicated to legitimate recruitment practices. Initial communication is via official Quince email addresses and LinkedIn. Personal data will not be solicited during the application phase. Interviews are conducted via phone, in person, or through approved platforms. Offers are merit-based, communicated verbally, and followed up in writing. #J-18808-Ljbffr