Search Engine Optimization Manager
4 days ago
We are seeking a highly experienced SEO Manager to join our dynamic digital marketing team. The SEO Manager at Bloomex plays a key role in driving organic growth by optimizing search engine visibility and enhancing our online presence. This position requires a strategic thinker with a deep understanding of SEO best practices, keyword research, content optimization, and technical SEO. The ideal candidate will be analytical, detail-oriented, and able to develop and implement comprehensive SEO strategies that drive traffic, engagement, and conversions.
Key Responsibilities:
- SEO Strategy & Implementation: Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic to Bloomex's websites.
- Keyword Research & Optimization: Conduct in-depth keyword research to identify opportunities and optimize existing content to improve search performance.
- Technical SEO: Work closely with the development team to ensure websites are optimized for crawling and indexing, implementing structured data, improving page speed, and resolving any technical SEO issues.
- Content Strategy & Optimization: Collaborate with content teams to create SEO-friendly content, including blog posts, category pages, and product descriptions, ensuring alignment with search intent.
- Analytics & Performance Monitoring: Track, analyze, and report on key SEO performance metrics using tools like Google Analytics, Google Search Console, and third-party SEO platforms. Use insights to optimize strategies continuously.
- Link Building & Outreach: Develop and implement a white-hat link-building strategy to increase domain authority and improve search rankings.
- Competitive Analysis & Trend Monitoring: Stay up to date with search engine algorithm changes, industry trends, and competitors' SEO strategies, making recommendations for continuous improvement.
Qualifications and Skills:
- Proven experience in SEO, with a track record of improving search rankings and organic traffic growth.
- Strong knowledge of on-page, off-page, and technical SEO best practices.
- Experience using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar platforms.
- Familiarity with content management systems (CMS) and e-commerce platforms.
- Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
- Strong communication skills, both written and verbal, with the ability to explain complex SEO concepts to non-technical stakeholders.
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
Mid-Senior level
Employment typeFull-time
Job functionManagement, Strategy/Planning, and Analyst
IndustriesRetail Florists
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