Digital Marketing Specialist
2 weeks ago
With over 75 years’ experience, Hauser is a leading designer and manufacturer of high-quality interior and exterior commercial furnishings (B2B). We have a long-standing commitment to our customers to build comfortable, functional pieces that are sustainably crafted in Canada.We are growing Hauser is looking for a versatile and energetic Digital Marketing Specialist with a strong background in digital marketing, sales lead generation, and some experience in applying AI tools to key marketing functions. This individual enjoys leveraging their product photography, videography, and graphic design abilities to create engaging content. You have a keen understanding of developing eye‑catchy visual assets which demonstrate our ethos of passion, integrity, reliability, and innovation. You love the rewarding challenge of building a growing brand and executing day‑to‑day marketing activities in social media, online, print, etc. You can grasp new marketing trends and convert them to benefit the Hauser Brand. If this sounds like you then continue reading to better understand what this role has to offer and check out Hauser Site Furniture (www.hausersite.com) and Hauser Contract (www.hauser.ca).What will you be doing?Work closely with VP Sales & Marketing to develop, execute and measure marketing plans, initiatives, budgets through sales lead generationDevelop and grow online presence through social media, digital marketing campaigns, and websitesCreate, Plan and Execute Strategic Email Marketing CampaignsCold email outreach and web‑scraping activities to create nation‑wide Lead Generation opportunities through 3 critical customer groups – Landscape Architects, Developers, and ContractorsCreate, Populate, Manage, Leverage CRME‑commerce opportunity evaluationPhotography & Videography of Project Installations & ProductsDesign, Edit, Execute, and liaise with vendors on all electronic and print marketing materials (catalogues, brochures, pamphlets, banners, promos, collateral, etc.)Manage, organise, and help to execute corporate events, trade shows and in‑house Lunch & LearnsAdministration tasks will also be expected such as keeping inventory of Material/Spec SamplesShipping through FedEx online portal material samples across North America to clientsOrganising labels and working closely with leaders in the manufacturing departmentWhat do you bring to the role?High agency, proactive, creative, self‑starter, keen on pitching ideas/initiatives to push us beyond current boundariesTrack record of effective execution – getting things done on‑time, on‑budget, on‑scopeBachelor’s degree in marketing, business, or related field2-5 years’ marketing experience, previous knowledge of product marketing is an assetVery strong online and digital marketing skills (Shopify, MailChimp, Google Ads, Analytics, social media)Interest/experience in application of AICRM creation/management experienceCreative ability to translate strong design aesthetic into beautiful product Photography, Videography & print collateral (using MS Office, Adobe Creative Suite, Canva)Photography/Videography creation/editing experienceStrength in Copywriting for Products, Social media, Email Campaigns, Blogs and print materialsExcellent written and verbal communication skillsExperience in developing marketing plans, budgets, and campaignsStrong project management and planning skills, familiarity with Monday.com is an assetAnalytical mindset with a metrics driven marketing backgroundFamiliarity with NetSuite a benefit #J-18808-Ljbffr
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