Social Media Manager

Position: Social Media Manager Reports To: Director of Brand Marketing Job Purpose: Reporting to the Director of Brand Marketing, the Social Media Manager plays a pivotal role in shaping Napoleon’s online presence. The role will execute the social media strategy across platforms and oversee a small in‑house team of specialists, while managing influencer and ambassador programs. The ideal candidate is both a hands‑on content creator and a team leader who balances brand consistency with creative innovation. Key Responsibilities Content Strategy & Creation: Develop and execute social media strategies in partnership with Brand Management, ensuring alignment with brand activities, product launches, and seasonal campaigns. Team Leadership: Manage and mentor a small social media team, providing direction, feedback, and professional development, and oversee project workflows, priorities, and approvals to ensure high‑quality, on‑brand execution. Cross‑Functional Collaboration: Collaborate with Brand Managers, Product Marketing, PR, and Customer Experience to ensure consistent messaging across all touchpoints. Partner with Paid Media teams to support performance marketing goals through organic social extensions. Influencer & Ambassador Management: Identify, recruit, and manage influencer partnerships across grills, hearth, and HVAC categories; negotiate contracts, manage deliverables, and ensure brand guidelines are met. Analytics & Reporting: Set and track KPIs such as reach, engagement, and conversion; prepare monthly performance reports with insights and actionable recommendations. Community Management: Monitor and engage with followers across platforms, escalating issues as needed to the Customer Experience department. Develop a proactive community engagement plan to foster brand loyalty and advocacy. Education & Experience Bachelor’s degree in marketing or equivalent 4 to 6 years in a Social Media Manager position (5+ years managing and growing social media accounts such as Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube, etc.; 1‑2 years managing or mentoring a team). Google and/or Facebook ads certification Proficiency with Microsoft Office, Canva, Adobe Photoshop, Adobe Suite, or equivalent programs; experience with Hootsuite or similar social media management platforms. Experience with vendor management Excellent communication and copywriting skills; ability to deliver creative content (text, image, and video) Knowledge of digital marketing and media sales processes, including search, video, and content marketing Great leadership, critical‑thinking, problem‑solving, teamwork, interpersonal, presentation, and communication skills Understanding of Influencer Marketing, Paid Advertising (Meta and Google), Google Analytics, and SEO Benefits Medical, dental, and vision insurance Retirement Savings Plan (RRSP/DPSP) Life insurance and disability coverage Associate Purchase Programs, product discounts, in‑house sales Appreciation events, raffles, draws, fundraising, BBQ’s, competitions Employee Assistance Plan GO visits, virtual doctor visits And more The Napoleon Group of Companies is committed to fair and accessible employment practices that attract and retain associates with disabilities. This includes providing accessibility across all stages of the employment cycle. Accommodation is available upon request. Referrals increase your chances of interviewing at Napoleon by 2x. Get notified about new Social Media Manager jobs in Barrie, Ontario, Canada. Alliston, Ontario, Canada • CA$111,967.31‑CA$139,968.47 • 3 weeks ago #J-18808-Ljbffr