Social Media Manager

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service and remarkable product quality. Our award-winning products offer a best-in-class experience for all customers’ home comfort needs. While we are proudly Canadian, Napoleon is also fortunate to operate on a world-side scale.The warmth and experience that Napoleon products bring to the homes of our customers transcends borders, language, and cultures to enhance everyday living across the globe. Throughout North America, Europe, South America and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.Title: Social Media ManagerReports To:Director of Brand MarketingJob Purpose: Reporting to the Director of Brand Marketing, the position holds a key role in the way that Napoleon as a company presents itself online to the consumer. The role will execute the social media strategy across platforms and manage a small in‑house team of social media specialists and manage influencer and ambassador programs. The ideal candidate is both a hands‑on content creator and a team leader who can balance brand consistency with creative innovation.Key Responsibilities:Content Strategy & Creation: Develop and execute social media strategies developed in partnership with Brand Management and ensuring alignment with brand activities, product launches, and seasonal campaigns.Team Leadership: Manage and mentor a small social media team, providing direction, feedback, and professional development, oversee project workflows, priorities, and approvals to ensure high-quality, on‑brand execution.Cross‑Functional Collaboration: Collaborate with Brand Managers, Product Marketing, PR, and Customer Experience to ensure consistent messaging and campaign alignment across all touchpoints. Partner with Paid Media teams to support performance marketing goals through organic social extensions.Influencer & Ambassador Management: Identify, recruit, and manage influencer partnerships across grills, hearth, and HVAC categories Negotiate contracts, manage deliverables, and ensure brand guidelines are met.Analytics & Reporting: Set and track KPIs such as reach, engagement and conversion. Prepare monthly performance reports with insights and actionable recommendations.Community Management: Monitor and engage with followers across platforms, escalating issues as needed to the Customer Experience department. Develop a proactive community engagement plan to foster brand loyalty and advocacy.Education & Experience:Bachelor’s degree in marketing or equivalent4 to 6 years in a Social Media Manager position. 5+ years of experience managing and growing social media accounts such as Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube etc. 1-2 years managing or mentoring a team.Google and/or Facebook ads certificationMicrosoft Office (Word, Excel, PowerPoint, Outlook). Experience with Canva, Adobe Photoshop, Adobe Suite, or other programs. Experience with Hootsuite or similar social media management platforms.Experience with vendor managementExcellent communication and copywriting skillsAbility to deliver creative content (text, image, and video)Knowledge of digital marketing and media sales processes, including search, video, and content marketingGreat leadership skillsCritical thinker and problem‑solving skillsTeam playerGreat interpersonal, presentation and communication skillsExperience or understanding of Influencer Marketing, Paid Advertising (Meta and Google), Google Analytics, and SEOExperience with Canva, Adobe Suite, Adobe Photoshop, HootsuiteIGNITE YOUR CAREER,Some of our competitive benefits include:Competitive Compensation / WagesMedical, dental, and vision insuranceRetirement Savings Plan (RRSP/DPSP)Tuition reimbursementLife insurance and disability coverageAssociate Purchase Programs, Product Discounts, In‑house SalesAppreciation Events, Raffles, Draws, Fundraising, BBQ’s, CompetitionsNapoleon Cares – Associates helping AssociatesEmployee Assistance PlanNapoleon Recognition ProgramGOevisits, virtual doctor visitsAnd moreThe Napoleon Group of Companies is committed to fair and accessible employment practices that attract and retain Associates with disabilities. This includes providing accessibility across all stages of the employment cycle. Accommodation is available upon request.We thank you for your interest in The Napoleon Group of Companies and for participating in our competition. Only those candidates selected for consideration will be contacted. #J-18808-Ljbffr