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Director, Brand Marketing
4 weeks ago
OverviewJoin to apply for the Director, Brand Marketing role at Affinity.co.Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.The Role Were seeking a data-driven brand leader to own Affinity's entire awareness strategy and drive measurable brand recognition in high-value markets, particularly private equity. This isn't a role for random acts of brand—we need someone who creates thoughtful, multi-quarter campaigns that fuel pipeline and revenue growth. This role reports directly to the CMO.What You'll OwnBrand awareness strategy across new industries, with a focus on penetrating private equity marketsCross-channel execution spanning design, content marketing, social media, influencer partnerships, and video productionPaid media budget specifically allocated to awareness objectivesQuarterly and annual awareness metrics—if you don't want to be measured on brand impact, this role isn't for youCampaign development that spans multiple months and quarters, connecting awareness to revenue outcomesHow You'll WorkCoordinate seamlessly between internal team members and external partners to execute integrated campaignsLeverage AI daily for market research, rapid concept development, idea testing, and capacity creation for our lean teamCollaborate closely with Product Marketing, Demand Generation, and Marketing Operations to ensure brand efforts amplify across the full funnelThink strategically about how awareness campaigns connect to pipeline generation and revenue growthQualificationsDon't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.Proven leadership experience managing and developing brand teamsProven track record building brand awareness in B2B markets, ideally in financial services or private capitalExperience managing cross-functional creative teams and external agency relationshipsStrong analytical mindset with experience measuring and optimizing brand performanceProficiency with AI tools for research, content creation, and campaign optimizationStrategic thinking paired with hands-on execution capabilitiesUnderstanding of how brand awareness connects to demand generation and revenueWhy This Role MattersYou'll be instrumental in establishing Affinity as the recognized leader in relationship intelligence for private markets, creating the foundation for sustained growth in new industries while supporting our small but mighty marketing team's ambitious goals.The Affinity section highlights the key differentiators that would resonate with potential candidates familiar with the private capital space.Work LocationRemote or Toronto, CanadaFor those located in Toronto, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.What you'll enjoy at AffinityWe live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.Retirement Planning: We offer an RRSP plan to help you plan for your future.Learning & Development: We provide an annual education budget and a comprehensive L&D program.Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.A reasonable estimate of the current range is $116,200.00 - $154,920.00 CAD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.About AffinityWith more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.We use E-Verify. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. #J-18808-Ljbffr
