Director of Marketing and Branding

2 weeks ago

Toronto, Canada HomeLifeCimerman Real Estate Ltd., Brokerage Full time

Are you a fearless, innovative leader with a knack for brand building, onboarding, and transformation? Join our team as the **Director of Marketing & Branding** and become an integral part of a 40-year legacy in real estate franchising and technology services. We are a local, national, and global real estate franchisor seeking a creative visionary to further escalate our tailored luxury brands.

**About the Role**: As Director of Marketing & Branding, you’ll work directly with our President and CEO, leading our brand to new heights. You will play a key role in developing and executing our marketing strategies, working across digital and traditional channels, and inspiring audiences around the globe. Your ability to communicate with conviction—whether in person, over Zoom, on social media, TV, radio, or in print—will be crucial to this role.

**Key Responsibilities**:

- Develop, drive and make shine our luxury brand through strategic, out-of-the-box marketing and branding initiatives.
- Create and implement a brand **playbook** that supports our global brand, and create instant luxury brand recognition for our members in their own markets.
- Develop compelling narratives for video, print, and social media that resonate with our members and their customers, creating lasting appeal.
- Make our members stand out by transforming them to adopt our tailored Five Star Luxury brand.
- Present ideas confidently across various platforms, adapting for large audiences to engage and inform.
- Collaborate with a skilled support team, leveraging diverse expertise to develop and ensure impactful marketing campaigns and brand growth, both for corporate and for use by our members locally, nationally, and globally.
- Bachelor’s degree or higher in Marketing, Branding, Communications, or a related field is required.
- Minimum five years’ related work experience.
- A **BOLD** and creative thinker with a history of hands-on experience in building brands that stand out above the rest.
- Technology fluency and passion for new and innovative technologies and platforms is a must - bonus points for knowing how best to use AI to supplement work flow.
- Passionate about working on camera, quick on your feet, and able to engage audiences with a clear, polished message.
- An adaptable, hands-on leader who is driven to think and work outside the box in crafting and implementing marketing solutions.
- You have the type of character and personality that inspires those around you to go above and beyond.

**Position Details**:

- Location: Global Corporate Headquarters, close to Yorkdale Mall in Toronto.
- Hours: Monday to Friday, 9:00 AM to 5:30 PM, with additional hours as needed.
- Salary: $80,000 - $120,000, based on proven experience and skill level.
- Start Date: Immediate
- Employment Type: Full-time, in-office role with high growth potential.

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