Market Development Leader

Join to apply for the Market Development Leader role at Activate GamesGet AI-powered advice on this job and more exclusive features.Do you want to be a part of the fastest-growing entertainment concept in the world? Does bringing groups together to build teamwork inspire you? We are experiencing significant expansion and are looking to grow our team with Market Development Leader. This role is responsible for scaling Activate’s group sales programs across corporate locations in Canada and the U.S. You will drive regional and local sales initiatives, generate leads through strategic community and corporate partnerships, leverage targeted marketing to elevate brand presence and position Activate as the destination for active gaming This is full-time, permanent role reporting to the Director of Marketing and Communications. The successful candidate may be based anywhere in Canada.The Duties and ResponsibilitiesGrow and maintain existing customer relationships through friendly and professional communication; act as a liaison to address and resolve any concernsDrive new business development through proactive sales efforts, including cold calling and follow-up to identify and convert leads into customersAssess local markets to build community engagement initiatives and position Activate’s group sales offerings for success (e.g., schools, sports teams, tourism organizations, local events)Partner with cross‑functional teams to develop and implement promotional events, advertising campaigns, and other key initiatives that drive group salesOversee the execution of events to provide an excellent customer experience, including collaborating with stakeholders to deliver innovative solutions that exceed customer expectationsDevelop a framework that equips leaders with the tools and guidelines to launch and/or collaborate on sales growth strategies tailored to their marketConduct market research and leverage CRM data to identify trends, analyze customer behavior, and uncover growth opportunities in target marketsIdentify and analyze trends to develop strategies that expand Activate reach and increase revenue and guide future planningDevelop innovative and creative strategies to generate new business relationships while strengthening existing partnershipsThe Qualifications3-5+ years of demonstrated success in sales, preferably within the entertainment or a related sectorPost secondary education in Marketing, Business, PR, or a related field is considered an assetExperience in lead generation and customer lifecycle marketingStrong understanding of local marketing and community engagement strategiesWorking knowledge of Braze or similar CRM platform is preferredProficiency in Microsoft Office and SharePoint, with adaptability to learning new softwareSales driven with strong relationship building and client management skillsExcellent verbal and written communication skills, with the ability to articulate ideas and deliver presentations to target audiencesHighly organized with a strong attention to detailAbility to multitask, perform effectively under pressure, and meet tight deadlinesCollaborative team player who partners effectively across internal teamsEnergetic, motivated, and committed to delivering resultsAbility to travel occasionally (approximately 10% of the time)The PerksCompetitive salaryBenefits packagePaid time offCasual dressEmployee discountFun and dynamic work environmentSuccessful completion of a criminal record check is a condition of employment for this position.Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact hr@playactivate.com which is an email monitored for this purpose. #J-18808-Ljbffr