web content coordinator

2 weeks ago

Toronto, Ontario, Canada City of Toronto Full time

Job ID: 53018

  • Job Category: Communications & Marketing
  • Division & Section: Municipal Licensing & Standards, MLS Toronto Animal Services
  • Work Location: 1300 Sheppard Avenue West, Toronto, Ontario (Not Hybrid Work)
  • Job Type & Duration: Full-time, Permanent Vacancy
  • Hourly Rate and Wage Grade: $41.33 - $45.26
  • Shift Information: Monday to Friday, 35 hours per week
  • Affiliation: L79 Full-time
  • Number of Positions Open: 1
  • Posting Period: 14-MAR-2025 to 28-MAR-2025
Job Summary:

The Web Content Coordinator will work with professional and technical teams providing a wide range of creative services in support of divisional strategic objectives.

Major Responsibilities:
  • Writes and edits creative copy for a variety of interactive media including the Internet, Intranet, Social Media, Multimedia presentations, and other promotional tools.
  • Ensures that content within the division's internet and intranet sites are integrated, accurate and current. Provides evaluation and analysis of web use statistics and client feedback.
  • Provides expertise and develops and implements guidelines for the structure of information within applications and systems.
  • Consults with business units and provides support to project teams to determine business unit information and web-based service to identify solutions to meet business requirements. Develops, redesigns, and improves workflows, methodologies and processes for maintenance and development of quality information and content.
  • Plans, executes and documents user interviews and usability tests.
  • Creates and presents user personas, user experience scenarios and test cases.
  • Develops, documents, implements and monitors adherence to web development and information management standards including style guides, metadata standards, taxonomies, controlled vocabularies, and other classifications systems for navigation or other categorization needs.
  • Assists with the maintenance and development of content libraries consisting of information and design assets in the form of text, photography, graphics, video and audio.
  • Ensures that content providers are trained in writing for the Web by setting standards. Develops, delivers and evaluates training programs and materials.
  • Assists in the development of marketing and communications strategies, including coordinated workplans and editorial schedules across multiple channels, including social media.
  • Provides expertise in the development and support of new web-based products and services as the division's information needs evolve.
  • Ensures that legal and legislated standards are upheld (e.g. the Municipal Freedom of Information and Protection of Privacy Act, the Trade-marks Act and the Copyright Act, Accessibility for Ontarians with Disabilities Act).
Key Qualifications:

Your application must describe your qualifications as they relate to:

  • Post-secondary education in Marketing, Communications, Digital Media or approved equivalent combination of education and/or relevant work experience.
  • Experience in content creation, digital marketing and social media management.
  • Experience writing online content and maintaining corporate guidelines.
  • Experience with at least five of the following applications: Adobe Web Creative Suite tools, including Photoshop, Illustrator, InDesign, Acrobat, Canva, Hootsuite, or related graphic design, video editing, and web development applications.
  • Experience with government legislation, in particular the Municipal Freedom of Information and Protection of Privacy Act.
You must also have:
  • Must possess and maintain a valid Province of Ontario, Class "G" Driver's License, and must have the ability to obtain the required City Operator's permit for assigned vehicle(s) and equipment(s).
  • Must be able to travel to various sites and/or work locations within the City of Toronto.
  • Well-developed interpersonal skills: proven ability to communicate effectively at all organizational levels; exceptional technical, verbal and written communications skills and ability to establish and maintain a good consulting relationship with stakeholders and vendors.
  • Ability to show initiative and self-direction, maintain currency of knowledge, identify and solve problems that require investigation and creativity, and respond flexibly and productively to multiple and changing priorities in a results-oriented team environment.
  • Knowledge of Accessibility for Ontarians with Disabilities Act (AODA)'s requirements and standards applicable to information including the Integrated Accessibility Standards Regulation (IASR).
  • Knowledge of web and social media analytics and ability to monitor trends and provide reports.
  • Ability to conceptualize animal-focused content and comfort working with animals and in shelter and field settings.
  • Ability to pitch new concepts to stay ahead of social trends and new tools and technologies for content creation and management.
  • Knowledge of writing and editing content for the web.
  • Knowledge of the implementation of web-based Documents and Content Management Systems such as SharePoint or Open Text.
  • Knowledge of records management, email management and electronic document management principles and practices.
  • Knowledge of Animal By-Laws and Animal Services objectives.
  • Knowledge of common wildlife species, dogs, cats, and breeds, along with basic animal care.
  • Ability to support the Toronto Public Service values to ensure a culture that champions equity, diversity, and respectful workplaces.

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES: City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

Equity, Diversity and Inclusion: The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City's commitment to employment equity.

Accommodation:

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City's Hiring Policies and Accommodation Process.

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