Media Strategy

Job DescriptionWHAT IS THE OPPORTUNITY?We are seeking a strategic Media Strategy & Execution leader to drive comprehensive global and regional media initiatives for RBC Capital Markets (RBCCM) as part of the Client & Marketing Strategy Group. The ideal candidate will be an experienced media strategist with proven expertise in developing integrated media approaches across geographies, markets, managing substantial budgets, and leading agency relationships in complex B2B financial services environments.WHAT WILL YOU DOStrategic Media Leadership: Develop and execute comprehensive global and regional media strategies that drive brand awareness, engagement, and business outcomes across multiple markets. Ensure all media initiatives align with overall marketing objectives and brand positioning.Media Mix Optimization: Define optimal channel mix across paid, earned, and owned media to maximize reach, engagement, and ROI. Continuously evaluate performance and adjust allocations based on data-driven insights and emerging market trends.Campaign Planning & Management: Lead end-to-end media campaign planning, from strategic development to tactical execution and post-campaign analysis. Ensure seamless coordination between global frameworks and regional adaptations.Budget Management: Oversee global and regional media budgets, ensuring efficient allocation and utilization of resources.Agency Management: Lead relationships with media agency, ensuring accountability, performance, and strategic alignment. Drive agency reviews and ongoing performance evaluation.Measurement Framework: Develop comprehensive measurement frameworks to evaluate media performance, attribution, and business impact. Create executive dashboards that provide actionable insights across channels, regions, and audience segments.Innovation & Testing: Spearhead the exploration and implementation of emerging media channels and technologies. Establish a robust testing framework to evaluate new opportunities and scale successful approaches.Added Value: Continuously partner with media agency and publisher partners to identify added-value opportunities.Team Collaboration: Collaborate effectively with the Digital & Social Media team, as well as stakeholders across Client & Marketing Strategy, RBC Capital Markets business units, and other RBC lines of business.WHAT DO YOU NEED TO SUCCEED?7+ years of experience in media strategy and planning, with significant experience managing global media initiatives in financial services or B2B environmentsProven track record developing and executing integrated media strategies across diverse markets and channelsStrong understanding of media measurement, attribution models, and marketing analyticsExperience managing substantial media budgets and agency relationships across multiple regionsBachelor's degree in Marketing, Business, Communications or related field; MBA or advanced degree preferredStrong leadership abilities with experience influencing senior stakeholders and cross-functional teamsDeep knowledge of digital media landscape including programmatic, search, social, and emerging platformsExcellent analytical skills with ability to translate data into actionable insights and strategic recommendationsExperience working within regulated industries with complex compliance requirementsStrong project management skills with ability to manage multiple initiatives simultaneouslySuperior communication skills and ability to present complex media concepts to diverse audiencesDemonstrated ability to balance global consistency with regional relevance in marketing executionWhat’s in it for you?A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicableLeaders who support your development through coaching and managing opportunitiesAbility to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamA world-class training program in financial servicesFlexible work/life balance optionsOpportunities to do challenging workRBC is an equal opportunity employer and welcomes applications from diverse candidates. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. #J-18808-Ljbffr