Director, Customer Acquisition

Director - Customer AcquisitionGroupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.OverviewGroupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.Job SummaryWe are looking for a strategic and performance-driven Director of Customer Acquisition to lead and scale our customer acquisition engine. Reporting to the Chief Digital Officer, this high-impact leadership role is responsible for driving sustainable, profitable customer growth across paid media, SEO, affiliate marketing, and marketing analytics.Main ResponsibilitiesOwn and evolve the end-to-end customer acquisition strategy to drive new customer growth at an optimal LTV/CACBuild, lead, and mentor a world-class cross-functional acquisition pod including a Paid Media and SEO team, an Affiliate Marketing team, a Marketing Analytics team, and Product ManagersPartner closely with Brand, Finance, Product, and Tech teams to deliver cross-functional initiatives and KPIsOptimize the channel mix and budget allocationCollaborate with the Product Manager of the customer acquisition tech pod to prioritize and launch features and optimizations to improve ROASChannel OwnershipOversee strategy and execution across search, social, display, and videoLead technical and content-driven SEO efforts to increase visibility and organic trafficExpand and optimize affiliate marketing programs and performance-based partnershipsHelp optimize content created by other teams, including photography, video, and copyAnalytics & OptimizationOwn acquisition performance reporting and marketing attribution across all channelsOwn and drive our decision system to optimize our media mix allocationIdentify and unlock new growth opportunities through experimentation and testing frameworks to improve revenue per web sessionQualifications10+ years of experience in growth marketing, digital acquisition, or performance marketing, preferably in E-commerce5+ years of experience in leading cross-functional teams including direct ownership of paid media, SEO, affiliate, and analyticsStrong understanding of media buying, digital attribution, and E-commerce KPIs (CAC, LTV, ROAS, conversion rate)Experience managing multi-million-dollar budgets with a clear track record of driving profitable growthComfortable working with technical stakeholders and understanding martech, A/B testing, and data pipelinesHighly analytical, data-driven, and ROI-focusedExcellent leadership, communication, and stakeholder management skillsMBA or equivalent is a plusAt GDI, You Will Be Part Of a Growing Organization That Understands The Importance Of Investing In People And Offers YouA comprehensive compensation package that includes performance-driven bonusesA group retirement savings program with employer matchingFlexible group insurance with personalized coverage that meets your needsAn employee discount at Garage and DynamiteExclusive private sample salesA flexible vacation policyAnd moreGDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.Our promise… No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity. #J-18808-Ljbffr