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BD & Senior Marketing Manager

2 months ago

Golden Horseshoe, Canada ATS Software Full time
p>ATS is transforming the construction engineering and design processes. We create tools that solve commercial building product manufacturers' biggest challenge; driving demand for their products. We also are leaders in the use of AI to simplify and expedite the quotation process that allows manufacturers to sell more and distributors and wholesalers to win more projects.

Our Scarborough office is currently looking for a Senior Marketing Manager. Please note this is a full-time in office role.

The Senior Marketing Manager will report to the VP of Marketing and will:

Plan, communicate and execute marketing plans with an integrated content calendar to grow our user base across our three core market segments using 3 key strategies:

  1. Attract new opt-in users using social and live events, webinars, CEU’s, Lunch-n-Learns, trade shows, Product demos and social media.
  2. Create content that ignites interest & engagement from our account holders using webinars, how-to videos, industry templates, GPT powered chat bots & gamification to drive user login and project creation.
  3. Leverage deep industry expertise and constant customer interaction to create valuable insights and project templates that encourage occasional users to become frequent users.

Additional marketing responsibilities include:

  1. Drive the development of cost-effective acquisition strategies and tactics to increase leads and our sales pipeline;
  2. Work with internal contacts to collect content, design, develop and execute go-to-market programs to drive revenue;
  3. Secure ongoing trend and competition analysis;
  4. Brainstorm new and creative growth strategies that translate into actionable campaigns;
  5. Tell our story effectively and sell the value of marketing & ATS products and services;
  6. Manage all tactical execution of the companies large trade show events.

As a Senior Marketing Manager, you should have:

  1. A Bachelor Degree (marketing or communication-related fields);
  2. 5+ years experience in digital marketing related position with a track record of delivering results through email marketing, event management, and online advertising ideally for a software company;
  3. Construction, engineering, architects or construction product manufacturer marketing or similar industry experience;
  4. Experience with Inbound Marketing tools such as Hubspot is a must;
  5. Data-driven decision making and a desire for continuous improvement;
  6. Strong project management, organizational and execution skills;
  7. Excellent written and verbal communication skills with attention to detail and with the ability to manage and influence across all levels of the organization.

Your Life and Career at ATS:

ATS is dynamic, industrious, innovative, and collaborative. At ATS, we offer the following to make sure you have a rewarding and enjoyable experience:

  1. Benefits package for all eligible full-time employees (including medical, vision and dental).
  2. Foosball, Ping Pong Table & basketball net;