Off-Page SEO Specialist

Inspira Education Group is one of the fastest‑growing edtech startups in the US. We started with a simple mission to democratize access to high‑quality coaching so that every student in the world has an equal opportunity to access the best opportunities.As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long‑entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.We are backed by leading venture capital firms including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).This is a remote role open to candidates anywhere in Canada or the US.The RoleWe are currently seeking a creative and detail‑oriented Off‑Page SEO Specialist to join our team. In this role, you will play a vital part in strengthening the online authority of our brands (Inspira Advantage, Quad Education, and Juris Education) by identifying high‑quality backlink opportunities, executing personalized outreach campaigns, and building long‑term relationships with publishers, bloggers, and industry professionals.What You'll DoResearch and analyze competitor backlink profiles to identify high‑value opportunities.Prospect and vet websites, blogs, directories, and industry publications for relevant backlink opportunities.Plan, draft, and execute cold email outreach campaigns to secure backlinks from relevant, high‑authority domains.Conduct outreach campaigns via other platforms like LinkedIn to secure placements.Build and maintain relationships with webmasters, bloggers, journalists, and influencers.Monitor, audit, and report on backlink profiles using SEO tools.Ensure all acquired backlinks meet SEO best practices and comply with Google guidelines.Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact.Collaborate with SEO and content teams to align link‑building with broader marketing and growth strategies.Who You Are2+ proven experience in link building and outreach (agency or in‑house).Creative thinker with the ability to design unique outreach angles, campaign ideas, and content hooks that capture attention and earn high‑quality backlinks.Strong understanding of SEO principles, especially off‑page SEO and backlink acquisition.Proficiency with SEO and outreach tools.Excellent written communication skills; ability to craft compelling, personalized outreach messages.Strong organizational, research, and relationship‑building skills.Ability to work independently, manage multiple campaigns, and meet deadlines.Self‑motivated, adaptable, and results‑driven with a focus on continuous improvement.Nice to have: experience with local link building or digital PR.CompensationTarget base pay for this role is: $60,000 CAD. Actual salary is dependent upon several factors, including the applicant’s experience, knowledge, skills, and abilities and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company.Why You'll Love InspiraAmazing people with a great vision and values.Ability to work directly with co‑founders and drive impact super quickly.Your work directly impacts the lives and careers of students across the globe.100% coverage of health, vision, and dental benefits.Flexible Paid‑time Off.Learning and Development Budget.Retirement Savings Plans – 401k with matching.Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women’s Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans.Note: certain benefits are not provided to 1099 contract worker.EEO StatementInspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits. #J-18808-Ljbffr