Product Specialist

OverviewLawDepot.com is currently expanding and looking to recruit a Product Specialist in Edmonton, Alberta. In this role, you will be responsible for discovering and shaping web products and features that are easy to understand, empowering to use, and a pleasure to interact with for our 24 million plus yearly visitors. A primary responsibility will be to identify products, features, acquisition methods, pricing models and checkout experiences that increase the value of our online forms. Then you will plan, lead and execute projects to deliver that value. This is a full-time permanent position, working 37.5 hours per week with opportunities in office or hybrid.Primary ResponsibilitiesGather and analyze quantitative and qualitative data using internal reports to determine trends, discover unmet user needs, and recommend improvements to our web productsConduct keyword research, competitor analysis, and user testing to find opportunities for product differentiation and inform project plansCollaborate with other team members to validate new products and elements that enhance the user experienceResearch and propose user acquisition strategies to expand reach and drive growthIdentify checkout flow improvements and monetization opportunities to increase revenueCreate complex plans that champion new products and impactful features based on research findingsCo-ordinate with Research, Design, Legal, and other teams to have new products and features developed according to planDistill each project’s value, scope, risks and outcomes into actionable insightsCommunicate clearly and regularly with internal stakeholders using both verbal and written communicationFollow usability best practices when proposing new products and featuresContinually develop skills by researching UX optimization and digital marketing best practicesKnowledge and Skill RequirementsPost-secondary education in Marketing, Communications, Business, Library Science, Law, or other relevant fieldsExperience planning, leading and executing projects that involve multiple teams or areasAbility to communicate complicated information in a succinct way that users and internal stakeholders can understandEntrepreneurial mindset with the ability to navigate setbacks and find workarounds when neededAbility to suggest new ideas and identify high-value products and featuresUnderstanding of conversion optimization, consumer psychology, and online marketingSelf-driven with the ability to work both independently and as part of a teamAbility to understand the purpose of various types of technologyKnowledge of UX/UI best practices would be an assetKnowledge of business and marketing best practices would be an assetBilingual in French, German or Spanish would be an assetWhy You Should Join the LawDepot TeamExcellent total compensation packageComprehensive health and dental benefits, plus an additional Health Care Spending AccountGreat work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)Three weeks paid vacation, plus bonus personal daysContinuous learning opportunities, including LinkedIn Learning subscriptions and training budgetsCompany share planFree catered lunches for the entire officeMonthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)Casual work environmentPersonal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)Free and easily accessible parkingSouthgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes awayHybrid working arrangements for balance between getting work done at home and engaging with others in the officeHow to ApplyPlease submit a resume and cover letter online via our Careers page at https://www.lawdepot.ca/careerWe thank all applicants; however, only those selected for an interview will be contacted. #J-18808-Ljbffr