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Associate Director, Marketing

2 months ago

Old Toronto, Canada Borealedu Full time

Let’s reimagine access to Canadian education, together.

Boreal Education is an EdTech company that empowers Canadian post-secondary institutions to grow and develop distance, hybrid and online education programs. Lifelong learning is becoming increasingly necessary for professionals to match the pace of automation and digitization in the workplace. Universities and Colleges must adapt to this changing profile of learners by focusing on flexible, employer-driven and digital-first programming.

To achieve this mission, we’re looking for an Associate Director of Marketing (ADM) to join the Boreal team. This person will lead all of our marketing efforts, which are essential to create the momentum to fuel our growth in 2024 and beyond.

We’re leading the Canadian post-secondary sector to create and market online programs that put the learner at the centre and transform communities along the way. This role helps us accomplish that collective mission.

THE OPPORTUNITY

We are seeking an Associate Director of Marketing to join our team and lead our marketing efforts in promoting our University programs to prospective students. In this role, you will have the opportunity to shape the marketing strategy and make a positive impact on the growth and success of the students we serve.

You will make an impact by:

  • Developing and implementing comprehensive marketing plans and strategies to raise awareness, increase brand profile and drive student enrolment across a portfolio of programs.
  • Leading the creation and implementation of marketing automation strategies and data-driven decision making frameworks to support the recruitment and retention of students.
  • Overseeing the creation and execution of digital advertising campaigns across multiple channels such as search, social, display and event-based marketing as well as the creation of compelling and persuasive marketing materials including brochures, presentations, and website content.
  • Managing a significant direct marketing budget, tracking campaign performance metrics, and sharing regular performance updates.
  • Conducting market research and staying updated on industry trends for our partner programs to identify new opportunities and improve marketing strategies.
  • Nurturing and maintaining relationships with key external partners and vendors to ensure the successful delivery of marketing initiatives.

We are looking for someone who has:

  • Demonstrated experience in marketing, preferably in the higher education industry.
  • Proven track record of developing and implementing successful marketing strategies with significant budgets.
  • Familiarity with marketing analytics and experience with data-driven decision making.
  • Strong understanding of digital marketing tools like Pardot, Salesforce Marketing Cloud, Google Analytics, Google Ad Manager, Meta Business Manager, LinkedIn Campaign Manager and other related platforms.
  • Ability to think creatively and strategically, and to adapt to changing priorities.
  • Excellent written and verbal communication skills and experience in client-facing roles and motivating internal teams.
  • Legal authorization to work in Canada.
ADDITIONAL INFORMATION

Flexible Work

We are a remote-first company based in Toronto, meaning we trust that you do your best work at home. We meet up in the GTA for social events and three times per year for team-wide offsites. We believe this flexible approach gives team members the best of both worlds: time to focus on your role while also ensuring in-person collaboration and community building.

At Boreal, we are committed to providing you with what you need to succeed in your role. All employees receive:

  • Competitive salary and bonus
  • Tuition reimbursement and partner education program
  • Employer-paid benefits package
  • Comprehensive training and onboarding with future learning and growth opportunities

Application Support

We offer inclusive support throughout the recruitment process. If you have accessibility requirements that need to be considered during the recruitment process, please let us know. You are also welcome to share your pronouns with us at any point throughout the process.

As a start-up, we are always looking for passionate, curious and growth-minded team members who bring diverse perspectives and experiences to accomplish our shared mission. Even if you don’t meet all the qualifications, we would suggest you still apply.

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