Senior Growth Marketing Specialist

OverviewScribendi is seeking a Senior Growth Marketing Specialist to join our team at an exciting inflection point. While we continue to serve thousands of researchers through our core editing services, we're proactively expanding into next-generation academic support solutions that meet the evolving needs of our market. This role is critical to managing both sides of that equation: optimizing the established business while building momentum for new initiatives. You'll work across mature channels and emerging opportunities, adapting strategies to different business maturity stages. This dual mandate requires strategic flexibility and comfort with both optimization and experimentation.If you're both a strategic thinker and a hands-on experimenter, with curiosity, creativity, and a passion for turning insights into results, we want to hear from you.This role is being offered as hybrid and fully remote, with our head office located in Chatham, ON.What You Will DoLead multi-channel campaigns (e.g., SEO, SEM, paid media, social, email) to acquire and convert new customers.Design and launch lifecycle campaigns that boost retention, reduce churn, and increase engagement.Build and execute demand generation programs for new products, developing strategies to reach target audiences and optimize end-to-end customer journeys.Manage a pipeline of A/B and multivariate tests, applying insights to scale winning strategies across both mature and emerging channels.Maintain analytics and attribution systems, and report results and budget recommendations.Optimize landing pages, emails, and user flows.Allocate and track marketing spend across channels to maximize ROI.Map and refine customer journeys, including lead generation and pipeline development.Work cross-functionally and coordinate with external agencies to execute campaigns and initiatives.RequirementsA bachelor's degree in marketing, business, communications, data analytics, or a related field7-10 years in growth marketing, demand generation, or performance marketing roles with a track record of hitting growth targets and ROI-driven resultsStrong experience with SEO, SEM, paid social, email, and conversion optimization, covering both acquisition and retention initiativesExpertise in marketing analytics, attribution modeling, and data-driven decision-makingProficient in a variety of analytics and automation platforms and tools (e.g., G4A, HubSpot, SEMrush)Excellent problem-solving skills and strong initiativeAble to translate complex analytics into actionable insights and realistic deliverable timelinesLocated and authorized to work in CanadaAbout The CompanyScribendi is a global leader in academic and professional editing, helping researchers and professionals communicate complex ideas with clarity and impact. Since 1997, we\'ve worked with clients across disciplines to support meaningful research and thought leadership. We act as thinking partners in the academic process, offering critical feedback, intellectual engagement, and expert insight to elevate our clients\' work. In 2018, Scribendi launched Scribendi.ai, our AI and machine-learning brand, to develop tools to improve our customer experience and enhance the skills of our human editors.In 2023, Scribendi was acquired by the Japanese corporation M3, Inc. via its subsidiary Edanz. Since 1995, Edanz and its team of expert editors and research consultants have helped thousands of researchers all over the world publish successfully in international journals.Together, Scribendi and Edanz serve a global network of researchers, institutions, and organizations that value credibility, clarity, and academic expertise.Scribendi is committed to equal opportunity employment. If you require accommodation during the recruitment and selection process, please let us know.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustries: IT Services and IT ConsultingNote: This refined description excludes extraneous content and restructures the information into clearly defined sections with compliant HTML tags. It retains all core job details and the EEO statement. #J-18808-Ljbffr