Online Marketing Specialist

4 weeks ago

Toronto, Canada OSLRS Full time

Overview

It’s an exciting time to be at OSL Retail Services, working for a people-focused company that’s at the top of its game. The momentum we’ve generated in recent years with our commitments to client customers, innovation, business results, and an entrepreneurial spirit has created energy, enthusiasm, and engagement among our employees that is pushing us to new heights. And we’re on the lookout for talented people who share our vision and values and want to join us in this journey.

The Company:

OSL was established in 2012 in Mississauga, Ontario, to provide clients with customized designed sales solutions in retail, direct sales, merchandising and customer acquisition. Our culture is our foundation. Passionate employees, great customer service and long-term relationships are all built upon that foundation. We value people, passion, honesty, respect, and integrity. Our Vision is to be the premier sales organization in North America by 2025, enriching the lives of all people and the communities we live in. Our Values are, Belonging, Collaboration, Responsibility, Passion, Over Achievement, and Innovation.

About the role: We are currently seeking a Senior Specialist Online Marketing. The Senior Specialist Online Marketing is responsible for the retail focus on online activities of all business divisions at our client partner. This includes planning and execution of content and media strategies of all retail partners while developing, deploying, maintaining and reporting on all existing and new retailer initiatives for all business divisions to drive incremental sales and profit while ensuring our online market leadership and distinction from our competitors.

What you’re responsible for:

  1. Supports how to effectively and efficiently respond to online inquiries re product information, promotions, existing orders, returns, outstanding credits and shipping information.
  2. Manage client owned brand shops and brand pages.
  3. Manage product launches by briefing all stakeholders’ inputs for clear direction.
  4. Manage the Online Content Enhancement program for all partnerships including working with content syndication partners, and manage and upload content pages.
  5. Communicate with stakeholders to get alignments and approvals on the process of projects and product launches.
  6. Manage SKU listing by ensuring correct product images, descriptions and content.

Performance Marketing and Online Reviews

  1. Plan and execute performance marketing for retailer.com to improve conversion.
  2. Plan and execute client media programs and prepare campaign performance reports with recommended optimizations.
  3. Work closely with client advertising on unlocking new media opportunities.
  4. Manage account specific budget and work with different stakeholders to gain the best ROI.
  5. Evaluate and identify the right investment vehicles for performance-marketing activities.
  6. Regular reporting to track the performance of all activities and evaluate ROI.
  7. Develop brief for agency to build custom creatives for delivering right messaging in performance-marketing activities.

Knowledge:

  1. Knowledge of the best practices of the web, including site effectiveness and online campaign tracking.
  2. Knowledge of Digital Marketing best practice and demonstration of digital marketing skills including, search, display, social, email, lead generation, mobile trends, advertising platforms and associated media.
  3. Expert proficiency in Excel, Word, PowerPoint and with Online Analytical Processing, and Google analytics.
  4. Strong communication and interpersonal skills, able to build relationships and interact comfortably with a wide range of levels in the organization from senior executives to support staff.
  5. Self-motivated and able to work with limited supervision.
  6. Strong analytical, organizational and planning skills.
  7. Proven ability to function effectively in a team environment.

To join our team:

  1. University Graduate BA preferred or College Diploma.
  2. 3+ years Online Marketing experience.
  3. 3+ years’ experience in digital marketing including website project management, business/systems analysis, and/or interactive marketing preferred.
  4. Retail, consumer electronics or telecommunications industry experience is a strong asset.
  5. Project management experience.
  6. Managing multiple product launches and communicating with stakeholders.
  7. Proven experience defining web requirements, working with both marketing and technical teams.
  8. Experience using web content management systems and syndication partners is an asset.

What we offer:

  1. A competitive base salary of $79-84K plus bonus and other perks.
  2. Vacation plus additional flex days.
  3. RRSP Matching Program.
  4. Comprehensive benefits.
  5. Training and development opportunities to grow your career with one of Canada’s Best Managed Companies.

If this sounds like you and you’re excited to be a member of our team, please apply now.

We thank all interested applicants; however, only qualified candidates will be contacted. This position requires successful completion of a criminal background check.

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

OSL is committed to an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender

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