Regional Director of Business Development

2 months ago

Green Bay, Canada St. Croix Hospice Full time
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Description:
Responsible for managing all aspects of organizational business development programs including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, managing subordinates' business development activities, participation and planning of business development events, functions, training, and negotiating service contracts with skilled nursing facilities, hospitals, managed care organizations, government agencies, and other payers.

Essential Job Functions/Responsibilities
  1. Coordinate daily business development operations including providing direct oversight of the establishment and implementation of business development initiatives.
  2. Manage CRM and CRM activity for business development team.
  3. Assist the Director of Patient Services in establishing organizational patient volume projections in the annual budget and in establishing allocations for the marketing department per site location.
  4. Monitor allocation of resources according to budgetary limitations.
  5. Work with the Director of Patient Services to continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary patient volume projections.
  6. Employ marketing and promotional initiatives to achieve budgetary patient volume projections.
  7. Establish and maintain positive working relationships with current and potential referral and payer sources.
  8. Assist in recruitment, selection, orientation, and supporting the business development team.
  9. Build and monitor community, customer, payer and patient perceptions of the organization.
  10. Provide leadership and support to Director of Patient Services in strategic planning including identifying opportunities for additional or improved services to address customer needs and concerns.
  11. Maintain comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitors' market positioning.
  12. Maintain comprehensive working knowledge in the field of hospice business development and share information with appropriate organization personnel.
  13. Develop community resources and assist customers in accessing community resources should services not be provided by the organization.
  14. Monitor and report cost effectiveness of business development efforts.
  15. Achieve annual business development objectives by contributing relevant information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining regional sales system improvements; implementing change.
  16. Meet business development objectives by forecasting requirements and preparing an annual budget with Chief Officers and Executive Directors.
  17. Establish business development objectives by creating a business development plan and quota and work directly with Director of Patient Services and subordinates to develop marketing strategy and projections.
  18. Maintain and expand customer base by counseling community coordinators in building and maintaining rapport with key consumers and identifying new consumer opportunities.
  19. Recommend service lines by identifying new service opportunities, and service changes; surveying consumer needs and trends.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Qualifications
  1. Bachelor's degree in Marketing, Business Administration, or healthcare related field; Master’s degree preferred.
  2. At least one (1) to three (3) years experience in health care business development management, preferably in hospice care operations.
  3. Demonstrated ability to supervise and direct professional and administrative personnel.
  4. Ability to aggressively grow business and deal tactfully with customers and the community.
  5. Knowledge of corporate business management.
  6. Demonstrates good communication skills, negotiation skills, and public relations skills.
  7. Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
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