Remote Digital Experience Specialist

Remote Digital Experience Specialist - Canada Salary: CA$56,000.00/yr – CA$77,000.00/yr. Brafton is one of the world's leading content marketing firms, with offices in Boston, London and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result‑focused strategies and content to drive SEO, social engagement and leads for our clients, across new media formats such as video, blogs, infographics and web design. This is a remote, full‑time contract position open to candidates across Canada. We’re seeking a detail‑oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This keystone role focuses on helping clients create goal‑driven, user‑centric websites that align with brand identity and drive measurable results. Key Responsibilities – Website Redesign & Optimization Analyze website performance metrics to inform strategic recommendations. Lead content audits and create Keep‑Update‑Delete reports. Develop intuitive navigation structures and information architecture. Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others. Provide UX and CRO‑focused feedback on wireframes and visual designs. Ensure alignment with client brand messaging and visual identity. Co‑lead project delivery alongside a Project Manager. Contribute to user journey mapping and documentation. Conduct quality assurance reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers. Propose and implement A/B and multivariate tests to support continuous improvement. Key Responsibilities – Brand and UX Consultancy Conduct qualitative research, including stakeholder interviews and persona development. Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis. Support brand messaging strategy and product positioning. Collaborate on naming, copy tone, and style guidance deliverables. Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities. Essential Functions & Success Factors Deliver high‑quality, on‑spec work within established deadlines. Communicate clearly and confidently with internal teams and client stakeholders. Collaborate across departments including design, development, content, and SEO. Track project progress in internal project management tools. Review and edit deliverables from colleagues as part of peer‑review workflows. Maintain alignment with client goals and internal quality standards. Assist with formatting, information synthesis, and reporting as needed. Additional Opportunities Explore and develop new service offerings with support from managers and senior colleagues. Gain insights into industry trends and standards around data analysis, reporting, lead generation, design best practice, and content marketing. Collaborate with senior staff to develop in‑house knowledge stores, policies and processes. Work closely with Brafton’s development team, CMS, production teams and other departments to ensure timely and successful completion of tasks. Growth & Development Opportunities Contribute to the evolution of service offerings and internal processes. Stay current with industry trends in UX, data analysis, and content strategy. Build knowledge libraries, templates, and best practice documentation. Required Skills & Experience Bachelor’s degree preferred. Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing. Excellent communication skills—written, verbal, and visual. Proficiency with spreadsheets (e.g., Google Sheets, Excel). Working knowledge of UX, CRO, and content best practices. Comfortable with CMS platforms like WordPress, Webflow, and HubSpot. Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus. Fluency in CSS is highly desirable. Understanding of the modern digital marketing landscape. Time Allocation 70% Independent Contributor Work 20% Internal or Client Communications 10% Miscellaneous Tasks Additional Requirements Access to reliable, professional‑grade hardware and a stable internet connection. Comfort working in a fully remote, deadline‑driven environment. Willingness to collaborate across time zones when needed. Ready to help shape the digital experiences of tomorrow? Apply now and join a team where strategy meets storytelling. EQUAL OPPORTUNITYBrafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation, and training. Pay range in CAD. #J-18808-Ljbffr