Marketing Data Analyst

Position Marketing Data Analyst Location Hybrid / North York Office Industry Financial Services Department Marketing Employment Type Permanent / Fulltime Company Information Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000 Canadians get out of debt. And now we’re embarking on our next stage of transformation & significant growth. To do that we are hiring experienced, enthusiastic, motivated, innovative and client‑centric team members to play critical roles in helping us reach our ambitious goals. If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help. Position Summary We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high‑impact campaigns through clean data, efficient tooling and actionable reporting. As a key member of the Data team you’ll play a critical role in ensuring proper data governance architecture and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as PowerBI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4 / Analytics 360 and GTM 360. This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross‑functional collaboration. Accountabilities Delivering insights that drive smarter data‑informed decisions Analytics and data visualization to guide business strategy and elevate marketing performance Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance Support data integration and reporting across: PowerBI BigQuery Looker Studio Pro Google Analytics 4 / Analytics 360 GTM 360 Campaign Manager 360 / DV360 Ensure data quality governance and consistency across tools and reports Collaborate to develop curated datasets for external agency use Lead reporting automation and optimize workflows Participate in vendor check‑ins and help translate business needs into technical tasks Create planning/forecasting models and explain the implications of suggestions Required Skills & Experience 35 years of experience in a data analyst or marketing analytics role Advanced knowledge of PowerBI Advanced knowledge of Google BigQuery Advanced knowledge of Looker Studio / Looker Studio Pro Advanced knowledge of GA4 / Google Analytics 360 Proficiency in SQL and experience with data transformation and querying Understanding of digital marketing metrics, campaign tracking and attribution Ability to communicate data insights clearly to non‑technical stakeholders Experience supporting or working alongside marketing teams or agencies Comfortable juggling multiple stakeholders and working cross‑functionally Preferred Qualifications Experience with other BI tools Experienced in building and consuming APIs using Python (nice to have) Exposure to data governance or security best practices Experience with tagging UTM strategy or conversion tracking setups Experience in marketing mix modelling (MMM) or predictive attribution Familiarity with Dynamics 365 Sales and Customer Insights Familiarity with GTM / GTM 360 Familiarity with CM360 and DV360 (nice to have) What you’ll gain Hands‑on experience with enterprise marketing and data platforms Exposure to data governance architecture and stakeholder management Opportunity to contribute to a major marketing transformation project Career growth within a data‑driven organization Our Culture at Farber At Farber we’re in the business of helping people and this ethos extends not only to our clients but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse and equitable workplace that our team members experience every day. This commitment also shapes our culture, which is one of a kind. We are proud to have a dedicated culture committee led by volunteers who organize events, awards for recognition and support many holidays in our community to celebrate our inclusive and diverse workforce at Farber. Farber encourages applications from all qualified candidates who represent the diversity of Canada. If you require any accommodations throughout the recruitment process, including alternate interview formats or accessible materials, we encourage you to contact us. We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted. Key Skills Data Analytics Microsoft Access SQL Power BI R Data Visualization Tableau Data Management Data Mining SAS Data Analysis Skills Analytics #J-18808-Ljbffr