Marketing Data Analyst

**A little bit about us**At Nestlé, our values are rooted in respect - for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us. We embrace different perspectives and give everyone the chance and flexibility to reach their fullest potential, allowing us all to think in new and creative ways that enhance our business and allow us to grow together both professionally and personally. At Nestlé, you are provided with the opportunity to make a mark and stand out, as long as you seek it. Bringing our brands to life and making them as relevant for today’s consumers as they’ve always been takes vision, passion and an innovative mind-set. If you can bring that into the mix, we know the magic will happen. **Position Snapshot**: **Business areas**:Nestlé Canada **Job title**:Marketing Data Analyst **Location**:North York, ON **Grade**:16 **Position Summary**: We are looking for a Marketing Data Analyst based out of our North York office reporting into the Leader of Analytics. This position is accountable for developing analytically-driven Insights that will result in greater consumer, shopper and customer engagement plans, ensuring the consumer and shopper are at the centre of decision making, by supporting all aspects of 3 key areas: 1) Category, Brand and Customer Analytical process and insight integration; 2) Effective and efficient tools and systems that deliver business intelligence to Marketing, Sales and Executive Leaders and 3) Partner Management and Best-In-Class analytical approaches. Insight sources include: Customer Transactional data, Loyalty Card Data, Nielsen, Numerator, other Syndicated data sources and Internal data. **A day in the life of...**: This position is accountable for delivering support against agreed-upon business objectives for the portfolio, including proactively identifying issues and solutions. You will be providing assistance to the Businesses by leading specialized, division-wide projects relevant to the role. You will also: - Provide data analytics to the Businesses and CSD teams driving discipline in fact-based decision making: Integrated insight and recommendations across Category, Brand and Customer to build consumer/shopper loyalty and Customer engagement (category & brand leadership) - Contribute to the development of annual business and customer plans - Lead KPI measurement and “how to win” actions (category, brand, customer score-carding) - Lead the development and maintenance of fact-based tools and reports from initial concept to testing, launch and final implementation - Use advanced analytical and technical expertise to enable reports and tools addressing key business issues for ongoing and ad hoc requirements. - Synthesize multiple data sources in Tools and Analytic Initiatives. Leverage full suite of Nielsen, Numerator, POS, Loyalty, internal shipment data, qualitative/quantitative research with a focus on driving growth. Automation of causal, tracking reports (exception reporting, analytical reporting). Integrated KPI scorecards (internal, external data) - Be the "Go-to" Expert in Numerator and POS/Loyalty Data for Marketing/CSD/Insight Teams. Develop insights/analyses using all Numerator and loyalty data tools (Dunnhumby, Precima, IRI, etc.) to identify and address business issues and questions - Track performance of key launches through delivering: tracking tools, compelling Insight decks, competitive cross-Category benchmarks and presenting regular updates to relevant teams - Support Partnerships with all 3rd Party Syndicated Data Engagements. Leverage Partners to understand best-in-class use of Nielsen, Numerator, POS/Loyalty Data, Flyer Tracking Data, etc. Manage day-to-day relationships with Vendor Partners - bi-weekly meetings, regular updates **What will make you successful**: You will also have: - Education: Completion of a University Degree in business or marketing focus and/or equivalent combination of education and experience - Minimum 5 years Analytics experience (multi-category CPG experience preferred) - Experience in Nielsen, Numerator and POS/Loyalty Data - Demonstrated ability to generate actionable insights out of big data - Ability to disseminate and synthesize diverse and vast data while communicating simply to non-analytic audience - Strong business acumen - Demonstrated ability to develop optimized tools/solutions in a complex environment and across multiple stakeholders. **What you need to know** What can we offer in return? Great benefits you’d expect from a business the size of Nestlé including a comprehensive total rewards benefits package including Health and Dental benefits that start on day one as well as a Company matched retirement savings plan, Excellent training and development programs as well as opportunities to grow within the company. Nestlé is an equal opportunity employer committed to diversity and inclusion. If you are selected to partici