Head of Creative

Who We Are

Hey there We’re Partake Brewing and we’re proud to be the first in North America to brew ultra low-calorie, non-alcoholic beers that seriously taste great. How did we do it? We can’t spill our secrets, but what we can say is that it probably has something to do with our mission of making non-alcoholic the norm and something you'll happily sip on anywhere.

We brew our beer for do-ers – movers and shakers who embrace their multifaceted passions and are unapologetically partaking in it all, just like our team members. If you're enthusiastic and interested in the booming non-alc category and are up for joining a bunch of folks who are deeply passionate about brewing some fantastic non-alcoholic beer while having fun, then you're in the right place. Come Partake with us

Partake Core Values:

1. Take Ownership: We trust and take pride in our team's ability to deliver excellence to our consumers.
2. Act Like a Start Up: We harness our startup mindset to innovate and challenge the status quo.
3. Play as a Team, Win as a Team: We play as a team and win as a team.
4. Make it Fun: We create memorable experiences that build culture and create community.

About You

We are looking for an intuitive, passionate, creative individual who has a sixth sense for producing powerful and meaningful content that inspires others, conjures conversations, and proliferates word-of-mouth sharing of the Partake brand. The Head of Creative's work will matter, playing a pivotal role in the development and strengthening of a beloved and growing brand in an exciting fast-paced industry.

About the Role

Partake Brewing is seeking an experienced and innovative Head of Creative to lead our brand’s creative strategy and execution, with an emphasis on publishing compelling storytelling that connects with our target drinker. This role will lead and develop Partake’s written and visual content, bringing it to life across all aspects of the marketing mix (Internal, Digital/Social, Web, POS, Trade Programming, Packaging, Advertising, Alliance Execution etc.). As the creative visionary for our brand, you will play a pivotal role in shaping and executing marketing and advertising strategies to ensure that they are consistently emblematic of the brand identity and position, while always ensuring impactful connections are made with our targeted consumers and communities. As a leader at Partake, you will be a critical member of the team that establishes us as a leading brand in the growing Non Alc category across North America. Reporting to the Vice President of Marketing, this position will be in constant deep collaboration with the VP and other colleagues to conceptualize and develop powerful and influential campaigns while also assisting in developing the right go to market strategy to bring the strong ideas to life.

What You'll be Doing

1. Creative Asset Conceptualization and Execution: Ability to take existing brand strategy and put it through new lenses to evolve it with next level, engaging and powerful content that drives viral excitement and intrigue.
2. Lead and inspire the creative team to produce high-quality, on-brand visual and written content for various platforms, including, but not limited to digital, print, web design, packaging, trade programming and relevant and emerging social media.
3. Collaborate closely with all members of the marketing team to conceptualize, integrate, and execute brand-led campaigns that resonate with our target audience and support various marketing team departmental needs.
4. Lead all creative copywriting efforts for all consumer-facing materials to ensure proper connection to the brand’s intrinsic and extrinsic benefits.

Leadership and Stewardship:

1. Oversee the development of creative briefs.
2. Manage and mentor an internal design team, external agency partners, freelancers etc., fostering collaborative and innovative relationships.
3. Inspire and rally the team to create the best work possible.
4. Stay updated on industry trends, market dynamics, and consumer insights to ensure our creative efforts remain cutting-edge and relevant.
5. Present creative concepts and strategies to internal stakeholders, providing rationale and insights behind creative decisions.
6. Manage assigned budgets accordingly and deploy to drive the best and most efficient results.

Execution:

1. Work closely with external vendors, agencies, and freelancers to ensure seamless execution of creative projects.
2. Ensure all assets are delivered on time based on annual marketing calendars.
3. Evaluate the performance of creative campaigns, gathering and analyzing data to continuously improve strategies and outcomes.
4. Uphold the company’s commitment to sustainability and responsible marketing in all creative endeavors.

Qualifications & Skills:

1. Minimum of 10 years of experience in a creative leadership role, preferably with experience related to the beverage or traditional CPG industry.
2. Demonstrated storytelling experience with proven ability to be hands-on in writing and design creation.
3. A leader in disruptive social media content development with an emphasis on Instagram, Tik Tok and new/emerging digital and social channels.
4. Possess the ability to develop highly impactful user generated content that naturally captures the essence of the brand and is implemented seamlessly and authentically through the right channels.
5. Passion for coaching & development.
6. Proven track record of successfully leading and developing high-performing creative teams.
7. Experience working with smaller, rapid growth and/or start-up brands within a segment.
8. Strong understanding of design principles, branding, and marketing strategies with experience implementing creative strategies across various platforms.
9. Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to stakeholders.
10. Proficient in the most up-to-date creative software and tools.
11. A strategic thinker with a creative mindset, capable of aligning creative efforts with overall business objectives.
12. Bachelor’s degree in a relevant field, such as Marketing, Design, or Communications.
13. Must possess significant agency and people management experience.

Travel:

1. Some travel will be required on an as-needed basis (5-10x / year) depending on coverage and ongoing projects.

Why join us?

We value each one of our team members, their individual contributions and what they bring to the broader team. We’re a small and mighty team and we look for individuals who are curious, collaborative, strive to be better every day and have fun while doing it.

We offer:

• a casual work environment
• flexible work hours
• vacation
• 5 ‘Partake Days’ a year for your professional development, volunteering and/or inclusive holiday needs
• benefits, including pregnancy & parental leave top up and tuition reimbursement
• team building, social events and an entrepreneurial and growing environment.

At Partake, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process. Disability-related accommodations are available on request for candidates taking part in our hiring process. Please reply to your interview initiation with your needs or any questions you have about this.