Adobe Workfront Analyst
1 month ago
Location: Toronto
Role name: Analyst
Role Description:
- Platform Management: Oversee the implementation, configuration, and optimization of Adobe Experience Platform, Adobe Journey Optimiser, Workfront, and Adobe Campaign.
- Integration Leadership: Lead the integration of marketing technologies with other enterprise systems (Snowflake, SAS Marketing Automation, Analytics).
- Team Leadership: Manage and mentor a team of MarTech specialists, developers, and analysts.
- Strategy Development: Develop and execute MarTech strategies that align with business goals and enhance customer journeys.
- Project Management: Lead MarTech projects from inception to completion, ensuring timely delivery and alignment with business objectives.
- Stakeholder Collaboration: Work closely with marketing, IT, and other business units to understand requirements and deliver effective solutions.
- Performance Analysis: Monitor and analyze the performance of marketing technologies, identifying opportunities for improvement and implementing solutions.
- Vendor Management: Manage relationships with technology vendors and service providers, ensuring optimal performance and support.
- Training and Development: Conduct training sessions for end-users and team members to ensure effective use of marketing technologies.
- Leadership: Demonstrated ability to lead and manage a technical team.
- Strategic Thinking: Strong strategic planning and execution skills.
- Communication: Excellent verbal and written communication skills.
- Problem-Solving: Strong analytical and problem-solving abilities.
- Project Management: Proficiency in project management methodologies and tools.
- Customer-Centric: Focus on enhancing customer experience through technology.
- Education: Bachelor's or Master's degree in Computer Science, Information Technology, Marketing, or a related field.
- Experience: Minimum 15 years of experience in MarTech, with at least 5 years in a leadership role.
- Certifications: Relevant technical certifications are preferred.
- Certifications: Relevant certifications in Adobe Experience Platform, Adobe Campaign, and other MarTech tools.
- Agile Methodologies: Experience working in Agile development environments.
- Marketing Knowledge: Understanding of modern marketing principles and practices.
- Cloud Platforms: Experience with cloud platforms such as Snowflake, AWS, Azure, or Google Cloud.
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