Senior Graphic Designer
1 month ago
Equitable Bank is seeking a digital first Senior Graphic Designer to join the in-house Creative Services Team with the execution of digital campaigns, web and email projects and occasional print pieces. The ideal candidate possesses 5+ years of real work experience, who is looking for an opportunity to work with a team of marketing professionals.
The Senior Graphic Designer is responsible for designing digital and print artwork for marketing collateral and publications from concept to completion. All materials must adhere to the Brand Standard Guidelines to retain brand integrity and contribute to the achievement of Equitable Bank’s business objectives when required.
The Work- On-going responsibilities:
- Be an integral part of the consumer experience and design as it comes to all customer marketing touchpoints
- From brief to delivery, responsible for leading the stakeholder(s) and team to deliver the very best work, creating an environment of motivation, inspiration, trust and partnership
- Design for various types of projects including brand identity (brands visual strategies, multiple types of collateral, advertising (traditional, online, outdoor, etc.) and more.
- Create strong and effective design communications within the guidelines of our brands and sub-brands, while working closely with the creative team on integrated campaigns to ensure design integrity and consistency throughout all communications.
- Strategize and brainstorm with the team to collectively produce strong creative designs
- Show strong creative judgment and give clear and honest feedback
- Be a champion for great creative work and actively seek opportunities to expand out output
- Build, protect and manage digital content; including the production of optimized graphics and HTML5 animations across a variety of consumer-facing digital channels including social media, email marketing and website. This includes verifying and approving any external vendor or partnering material to match the visual guidelines of the bank
- Ensure all content meets rigorous SEO guidelines through disciplined workflow and regular site audits
- Create UI designs based on market analysis, internal and customer feedback and usability findings for the website or mobile platforms
- Work directly with business stakeholders, managers, writers, other designers, developers, and sponsored partnerships to coordinate designs execution to spec and on time
- Maintain multiple marketing programs and brand integrity for the EQ Bank, Equitable Bank and STNCE brands
- Support ad hoc marketing design requests across various channels
- Manage version control of documents
- Prepare accurate and production ready files for print
- Check printer proofs for production errors
- Supply files to vendors via FTP, email, USB or CD/DVD
- Identify and correct problems before sending to print
- Source images and relevant information to be used in printed materials and presentations
- Post-secondary education in Digital Graphics, Design, Marketing, animation or related experience
- 4+ years of experience in a client-side or digital agency environment, designing, producing and publishing optimized web content
- Conceptual Ideation & art direction
- Strong experience with designing digital experiences such as websites, email and digital marketing is an asset.
- Deep understanding and experience with responsive website design, UI design and web technologies
- Strong grasp of UI/UX fundamentals across desktop, tablet and mobile platforms with top-flight communication skills
- Experience with social media networks/communities
- Proficiency in Figma
- Proficiency in Adobe Creative Suite CC (Photoshop, Illustrator, InDesign, XD), knowledge of Adobe Premiere and After Effects is an asset
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Excellent command of the English Language (speaking & writing), bilingualism with French is an asset
- Excellent time management and organization skills
- Strong communication and people skills
- High attention to detail
- Self-starter, able to conceptualize and execute on focused messaging in order to drive brand awareness
- Image editing and optimization
- Effective verbal and written technical communication skills required
- Disciplined typography and layout skills
- Must have a strong and high-quality portfolio demonstrating creativity, design expertise, strategic thinking, and software competence
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