Manager, Field Excellence
1 month ago
Reporting to the Affiliate Lead, Customer and Market Insights, you are responsible for all aspects of planning, enabling, and performance tracking for Biogen’s field force efforts across your assigned business unit(s). This extends to all customer-facing teams (sales, MSLs, Market Access). You work closely with these teams to ensure field staff possess the process and system competencies to ably deploy Biogen’s field-focussed planning and CRM platforms in the optimal management of their territories. You own all aspects of field-facing performance reporting for field-based personnel in Canada.
As the expert for Canada-generated data, you collaborate closely with the regional Customer Data organization to ensure above-affiliate reporting that leverages Canada-sourced data is accurate and accessible to Canada-based stakeholders.
You collaborate closely with Marketing Operations partners to drive the ongoing evolution of Biogen’s Customer Engagement Strategy.
RESPONSIBILITIES:
Planning & Execution
• Leads Multi-Channel Cycle Planning, provides local guidance, refinement process, CRM model building (in Veeva), and performance measures.
• Designs targeting methodologies, in close consultation with Customer Data and Insights, Marketing, and Sales management.
• Advises on field Incentive Compensation design and evaluates field team performance.
• Advises Business Units in designing field forces, including structure, geo-location, and sizing.
Tracking Excellence, Enhanced Analytics and Reporting Capabilities
• Collaborates with Customer Data and Insights to develop analytics and reporting to support the field teams in driving the business; develops productivity insights customer engagements and channel impact.
Strengthening Field Teams Capabilities
• Lead CRM acumen training & development, ensuring field teams have required skills and competencies to leverage CRM and Next-best-action technologies to execute strategic plans.
• Develops / delivers new-user training, ongoing Veeva best-practices, territory analytics & planning skills development for field teams.
Partner with North America Field Excellence and Learning
• Leads the affiliate level adoption of regional FE/L strategy initiatives, ensures these are carefully considered by assigned business unit(s) and local leadership.
• Represents Canada BIO within regional data and technology communities, and ensures bilateral collaboration on key Biogen technology and FE/L priorities.
• Bachelor’s degree in an analytical discipline, e.g.: data science, mathematics, engineering, life sciences or equivalent professional experience.
• Veeva CRM Expert – administrator / (local) developer
• Expertise in Field Excellence within Canada, ideally with specialist-focused and rare diseases teams.
• Excellent strategic thinking capabilities with ability to synthesize large amounts of information, logically structure and innovative delivery.
• Advanced data manipulation skills, e.g., query, tabulation, charting, dashboarding, coding
• Strong project management skills
• Strong collaboration skills: must be able to navigate and manage the needs of multiple stakeholders and take guidance from CMI, Senior Leadership.
• Strong communication skills, facilitation, presentation skills.
• Fluent in English
• French an asset
Additional information
You’ll play a critical role in ensuring Biogen delivers business results through superior field engagement. You are pro-active and strategic - yet operationally gifted, and positively challenge the status quo to drive positive customer-facing cultural change.
Why Biogen?
Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts
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