Senior Product Marketing Manager
4 weeks ago
The world's coolest companies (and their employees) use Benevity's technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, United Kingdom, the United States and more
Join Benevity, a leader in corporate purpose software, dedicated to making a positive impact on the world. We are seeking a passionate, results-driven Senior Manager of Product Marketing to elevate our market position and drive product demand. You will use your global B2B SaaS experience to develop and execute go-to-market plans, define sales strategies, identify key markets, and collaborate on growth strategies. Leading a team of product marketers, you will partner across departments to shape our product category and drive adoption.
What you'll do:
- Collaborate with Product and Marketing teams to develop and execute product marketing plans that achieve business goals for Benevity's products and solutions
- Manage marketing for a portfolio of products, including go-to-market strategies and launches
- Lead a collaborative go-to-market process with Product, Marketing, Sales Enablement, Sales, and Client Success teams
- Create monetization opportunities by developing effective messaging, positioning, packaging, and pricing
- Partner with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales, and Client Success teams to bring products to market effectively
- Refine pricing and packaging strategies for all products, including new launches, promotions, and deal desk approvals
- Ensure integration with Product, Sales, and Marketing to align product truth, positioning, messaging, value creation, and merchandising
- Align positioning and messaging with a content strategy to improve sales conversion
- Provide market insight to the Product team and support communicating the product roadmap and vision
- Engage with clients and Sales to refine messaging, positioning, and enablement tools
- Collaborate with Enablement to develop training materials for both internal teams and clients
- Inspire internal teams with new product developments and launches
- Improve operations by setting clear objectives, tracking performance, and measuring impact
- Understand the market through analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to share insights about our target audience's needs and challenges
What you'll bring:
- 8 years of experience in product marketing and/or product management in B2B SaaS solutions
- Ability to execute strategies and projects cross-functionally and on time
- Proven success in global markets and nurturing markets at different maturity levels
- Experience leading a team of product marketers in a high-growth environment
- Successful track record of launching differentiated B2B products and services
- Expertise in SaaS pricing and packaging strategies to drive revenue growth
- Experience introducing new products across various markets and geographies
- Strong strategic planning, execution, and measurement skills
- Excellent collaboration and influence skills across functions
- Experience with B2B companies transitioning to enterprise SaaS is a plus
- Exceptional communication skills with diverse audiences, including C-level executives, analysts, clients, prospects, and internal teams
- Driven to understand and solve client needs, distilling information into insights and aligning the organization
- Results-oriented and resourceful
- Strong organizational skills, independent thinking, and flexibility
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