Marketing & Communications - Digital Marketing Manager
1 month ago
1111 International Blvd Suite 500, Burlington, ON L7L 6W1, Canada Req #121
Monday, September 16, 2024
About Equiton :Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.
Our Culture:At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.
About the Position:Reporting to the Director, Digital Marketing, the Digital Marketing Manager will focus on managing the company's digital advertising efforts across platforms such as Google Ads, Meta (Facebook/Instagram), and others. You will be responsible for executing, optimizing, and tracking the performance of these campaigns, with the goal of driving high-quality lead generation and conversion. This role is essential for driving data-driven decisions that maximize advertising spend efficiency and enhance lead quality.
Key Functions and Responsibilities:- Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms to generate high-quality leads.
- Oversee significant monthly advertising budgets, ensuring efficient resource allocation and maximization of return on investment (ROI).
- Continuously optimize campaigns to increase the quality of leads, aligning with team expectations and business goals.
- Regularly track, analyze, and report on campaign performance, providing insights to refine strategy and execution.
- Conduct ongoing A/B testing on ad creatives, landing pages, and audience segments to identify and apply the most effective strategies.
- Utilize and manage Google Analytics, Google Tag Manager, and other tracking tools to ensure accurate campaign performance measurement.
- Stay updated on the latest platform changes, algorithm updates, and digital advertising trends to keep campaigns optimized.
- Work closely with the content and design teams to ensure the creation of compelling ad copy and visuals that align with target audience needs.
- Ensure all campaigns comply with relevant regulations.
- This role significantly impacts lead generation and marketing ROI. Poor execution or optimization could result in budget inefficiencies and reduced lead quality.
- The Digital Marketing Manager will collaborate with internal teams such as compliance, content, design, and external vendors. The role does not have direct supervisory responsibilities but will coordinate campaign effort across multiple platforms.
- Communication will involve collaborating with cross-functional teams, with most interactions in written (emails, reports) and verbal (meetings) formats.
- Presenting Insights: The role requires regular presentation of campaign performance and optimization insights to senior management, offering recommendations for ongoing improvements.
- Proven hands-on experience managing and optimizing paid advertising campaigns across platforms such as Google Ads and Meta (Facebook/Instagram).
- Strong analytical skills with the ability to interpret data and adjust campaigns accordingly.
- Experience managing large monthly advertising budgets with a focus on maximizing ROI.
- Excellent collaboration and communication skills, particularly when working cross-functionally.
- Familiarity with A/B testing, ad copy development, and optimizing creative for better performance.
- Proficiency in tracking and reporting tools, with knowledge of industry best practices and trends.
- Post-secondary education in Marketing, Business, Communications, or a related field.
- Minimum of 3 years of experience in digital advertising and campaign management. Previous
- experience in the finance or real estate sector is a plus.
- Experience in AI-driven ad optimization tools is a plus.
- The role requires independent decision-making in applying marketing best practices, interpreting data, and solving problems related to campaign performance.
Mental Effort:
- This position demands a high level of focus on data management, problem-solving, and continuous optimization of marketing campaigns.
- The position involves long periods of sitting and working at a computer. No heavy lifting is required.
Physical:
- The work environment is typical of an office setting, with no exposure to disagreeable elements or risks of injury.
- The role may involve occasional stress due to deadlines, technical issues, or last-minute requests, particularly during key campaigns.
In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.
Our Core Values:- Integrity
Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.
Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.
Offering the highest level of professional expertise, quality service and knowledgeable insights.
We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.
Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.
Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.
- 1111 International Blvd Suite 500, Burlington, ON L7L 6W1, Canada
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