Director of Marketing

Director of Marketing, FS Aftermarket

LOCATION:Innisfil, ON

WORK ENVIRONMENT: Office

TYPE:Full-Time; Permanent

SUMMARY:

The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity. The Director will lead market research and competitive analysis efforts to identify opportunities and trends and manage multi-channel marketing campaigns. Additionally, this individual will mentor and develop a high-performing marketing team, manage the marketing budget and analyze performance. This position will collaborate closely with various internal customers/departments to ensure cohesive marketing efforts. This position reports into the Vice President of Marketing and Business Strategy

ABOUT YOU:

• Advanced verbal and written communication skills
• Strong interpersonal skills with the ability to influence and collaborate effectively
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Creative thinker with a passion for innovation and continuous improvement
• Ability to develop and implement short-term and long-term marketing strategies
• Strong leadership skills to guide, mentor, and motivate the marketing team
• Expertise in managing multiple marketing projects simultaneously
• Proficiency in digital marketing techniques, including SEO, SEM, and social media marketing
• Skilled in managing and optimizing a budget
• Ability to deliver compelling presentations to stakeholders and executives

POSITION REQUIREMENTS/QUALIFICATIONS:

Education/Certification:

• Bachelor’s degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred
• Valid driver’s license with clean driver’s abstract
• Must be able to pass a pre-employment background check
• Valid passport, or willingness to obtain one

Experience:

• 10+ years’ experience in marketing
• 5+ years’ experience in a leadership role managing multiple business units or brands
• 5+ years’ experience creating various forms of marketing including but not limited to; digital, social media, content creation, print, graphic design, direct mail
• Experience managing robust marketing budget
• Proven experience analyzing, developing, and implementing successful marketing strategies and campaigns
• Advanced experience with a variety of digital platforms, including proficiency in, WordPress, Google Analytics and MS Office Suite, including Word, Excel and Powerpoint, CRM platforms, Asana or similar project management platform, Hubspot, Canva and Hootsuite

POSITION RESPONSIBILITIES:

• Lead, mentor, and develop marketing team, fostering a collaborative and innovative work environment
• Review and manage the branding, positioning, and messaging of all business units
• Further develop and evolve the brands under the FS Aftermarket organization
• Develop and implement marketing strategies and plans for each business unit that align with overall company objectives
• Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies
• Monitor, analyze, and report key marketing performance metrics and providing market research, forecasts, competitor analysis, campaign results and consumer trends
• Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy
• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment
• Deliver marketing plan annually to key stakeholders and senior leaders
• Collaborate with internal and external partners on various objectives and projects
• Provide impactful analytics and insights into previous marketing projects
• Manage project progression, ensuring priorities and timelines are met accordingly
• Plan and execute product launches and promotional campaigns
• Collaborate with the sales team to develop sales enablement materials and strategies
• Oversee public relations efforts and opportunities
• Ensure all marketing activities comply with legal and regulatory requirements
• Other duties as assigned

SAFETY DUTIES & RESPONSIBILITIES

Employees must:

• work in compliance with the appropriate safety legislation/regulations/safety policies
• report any known workplace hazard or safety violations
• cooperate with their workplace’s Safety Committee or health and safety representative

• use any safety equipment, protective devices or clothing required
• not remove or make ineffective any protective device required by the Company or by the regulations.

OTHER DETAILS

Supervision of Others:

• 2 Direct reports
• 4-5 indirect reports

Travel Expectations:

• 15%
• Cross border travel required

WHY WORK AT JJE?

• Talented, dedicated and passionate team to work with
• Exceptional best-in-class products and service offerings for our customers
• Market-competitive compensation package with annual increase opportunities
• Robust Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
• Paid Personal Days
• Charitable Giving Program
• Educational Scholarship Program
• Tuition Reimbursement
• Employee & Family Assistance Program (EAP)
• Employer Matching Retirement Savings Plan
• Federally recognized as a certified Employment Equity organization
• Member of multiple provincial safety programs and COR certified
• Our Core People Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition

WHO WE ARE:

As the leading distributor of public works equipment, Joe Johnson Equipment (JJE) provides mobile infrastructure-maintenance equipment to municipalities and contractors across Canada and the US. Through our branch network, we sell, rent, lease, service and support vacuum trucks, refuse & recycling collection vehicles, street sweepers, sewer cleaners, and inspection cameras.

JJE is a dynamic and growing organization, focused on maintaining an “employer of choice” culture. We have a stable, team-based, and collaborative work environment that drives our organization to be best-in-class within our industry. We offer opportunities across Canada and the U.S. and are committed to providing challenging and rewarding career paths for our employees. JJE provides very competitive compensation packages, robust group benefits and an opportunity to grow professionally.

JJE is a proud subsidiary of Federal Signal Corporation.

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If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application. We encourage applications from all qualified persons, however only those who are being considered for the position will be contacted.

If you are contacted for an interview and require any accommodation, please notify HR in advance and we will provide applicable accommodation.