Head Of Business Development
1 week ago
THE OPPORTUNITY:
We’re seeking an exceptional Head of Sales and Marketing to lead revenue growth, expand market presence, and elevate brand visibility for a forward-thinking organization focused on workplace well-being. Reporting directly to the President, this leadership role is perfect for a strategic and dynamic professional with a passion for health and wellness, strong leadership abilities, and a proven track record in B2B sales and marketing. If you are ready to make a meaningful impact while driving success, this is the opportunity for you
PERKS:
- Extended health benefits, education fund, HSA/LSA, RRSP matching, and EAP
- Collaborative, dynamic work environment with engaged employees
- Hybrid work with 1 day per week from home
- Opportunity to make a difference each day
YOUR DAY-TO-DAY:
- Business Development and Sales Leadership
- Driving annual sales growth while maintaining profit margins by designing and implementing strategies to expand into new and existing markets.
- Overseeing the entire sales cycle, from lead generation to contract negotiation and closing, while identifying and nurturing new business opportunities through networking, partnerships, and strategic relationships.
- Monitoring sales performance metrics and refining strategies to meet or exceed revenue and profit margin targets.
- Strategically developing responses to RFPs to maximize business opportunities.
- Representing the organization at industry events, webinars, and conferences to boost visibility and foster relationships.
- Cultivating partnerships to accelerate business growth and market entry.
- Marketing Leadership
- Crafting and executing integrated marketing strategies to enhance brand visibility and market presence.
- Managing digital campaigns, including social media, email, SEO, and content marketing, while overseeing the creation of high-quality materials to maintain a consistent and impactful brand voice.
- Leading communications efforts aligned with organizational goals, leveraging strong writing skills to deliver clear messaging.
- Using market insights to shape strategies based on customer needs, competitive trends, and emerging opportunities.
- Collaborative and Cross-Functional Leadership
- Partnering with Operations and Accounting to streamline the client experience and improve efficiency.
- Providing market feedback to refine or develop products and services that align with client needs.
- Leveraging AI technologies to optimize processes across sales, marketing, and client engagement.
- Leadership and Management
- Building and managing a high-performing sales team through coaching, mentoring, and performance enablement.
- Inspiring and leading a team of sales and marketing professionals, fostering a culture of innovation, continuous learning, and high performance.
- Managing budgets and optimizing resource allocation to achieve strategic goals.
- Reporting key performance indicators, challenges, and opportunities to senior leadership.
- Maintaining exceptional organizational skills to effectively prioritize and manage multiple projects.
REQUIRED QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or a related field (Master’s degree will be an asset).
- 7+ years of proven experience in sales and marketing, preferably within the health, wellbeing, or corporate services sector.
- Demonstrated success in driving business growth, achieving sales goals, and increasing market share.
- In-depth knowledge of B2B sales and marketing strategies, particularly in workplace health and wellbeing.
- Exceptional leadership and team management abilities, fostering collaboration and high performance.
- Outstanding skills in communication, negotiation, and delivering impactful presentations.
- Proficiency in CRM platforms and marketing automation tools.
- Passion for workplace health, employee wellbeing, and fostering positive corporate cultures.
- Ability to effectively lead through influence and building collaborative partnerships.
- Highest standards of professionalism, representing the organization with excellence.
- Strategic thinking and strong problem-solving capabilities.
- Results-oriented, consistently exceeding targets and driving continuous improvement.
- Keenly aware of the importance of brand identity and positioning.
- Operates with integrity, honesty, and ethical conduct.
- Lifelong learner committed to personal and professional growth with a forward-thinking mindset.
- Upholds a commitment to delivering quality in all endeavors.
- Naturally innovative and creative in developing solutions and strategies.
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