Senior Meta Media Buyer

3 weeks ago

Canada Wellness Research and Consulting Inc. 2 Full time

Job description

Senior Meta Media Buyer (Digital Media)

Do you have a passion for tracking performance and optimizing Meta Ads campaigns with respect to pacing, audience engagement, landing pages, creative testing, and placement performance?

Wellness Research and Consulting is seeking a highly skilled and data-driven Senior Meta Media Buyer to join our global branding team. This role is ideal for someone who thrives in a creative, fast-paced environment and has extensive experience with Meta Ads.

Some things to know about us:

First, we're not your typical agency. We believe in the power of data and innovation. We embrace cutting-edge tools and technology, and we're always optimizing for efficiency and effectiveness. If it can be improved, we’re on it. As a result, we're growing faster than almost any other agency in the world.

Second, we work a little differently. In 36 marketing disciplines across 6 functional groups—PR, branding, influencer marketing, content, creative, and digital—we're redefining what a full-service global agency can be. We’re not only growing in the U.S. and UK but are expanding to 20+ countries globally.

Third, we offer a flexible work environment. We’re fully remote and actively foster a global remote culture. Whether you need to manage your schedule around family commitments or prefer working unconventional hours, we’ve got you covered.

Key Responsibilities:

• Develop and execute strategic media plans focused on Meta Ads for top clients.

• Manage large Meta campaign budgets and optimize campaign performance in real-time, ensuring the best return on investment.

• Track performance and make optimizations based on key metrics such as pacing, audience engagement, creative performance, and placements.

• Analyze data to identify new audience segments and creative opportunities on Meta's platforms.

• Prepare and present detailed media plans with clear strategies, targeting, and placement recommendations tailored to client needs.

• Collaborate with cross-functional teams to support overall digital marketing programs and campaigns.

Requirements (unless you can convince us otherwise):

• 3+ years of experience in paid media, with a focus on Meta Ads (Facebook, Instagram, Audience Network)

• Meta Certified Media Buying Professional (strongly preferred)

• Demonstrated experience in managing large Meta campaign budgets and driving exceptional performance results

• Strong written and verbal communication skills

• Excellent analytical and data interpretation skills

• Proficiency in Meta Business Manager and related ad management platforms

• Experience with A/B testing and creative optimization on Meta Ads

• Knowledge of other platforms (Google Ads, YouTube, programmatic, etc.) is a plus but not required

• Active interest in keeping up with paid media trends, especially within Meta's advertising ecosystem

Benefits:

• Attractive bonuses linked to campaign results and client achievements

• Competitive salary with consistent, performance-driven raises

• Full benefits package, featuring health coverage and flexibility for remote work

• Opportunities for continuous professional growth and certification

• Collaborate with a skilled global team in a dynamic, high-growth agency setting

Wellness Research and Consulting is a full-service global PR and marketing agency specializing in brand growth through data-driven storytelling. We're composed of award-winning thinkers, designers, content creators, media experts, and developers. If you’re looking for the excitement of a fast-growing startup with the resources and variety of a global agency, this is the place for you.

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