Product Marketing Manager

2 weeks ago

Old Toronto, Canada Alexa Translations Full time
About Alexa Translations
Alexa Translations breaks language barriers by providing A.I.-powered translations for the world’s most
prestigious legal, financial, and government institutions. Our A.I. platform empowers translation teams and
delivers complex, industry-specific results with unmatched quality and speed. And with two decades of
award-winning service from our professional team of linguistic experts, you can trust that your business will
be in good hands.

About the Role:
As the Product Marketing Manager at Alexa Translations, you will be responsible for defining the market
position within the context of the overall product strategy for our clients. Fanatical attention to detail, a
focus on the best possible CX/UX, and the ability to grasp and translate technical capabilities into consumer
and partner benefits are crucial. So, if you’re growth-obsessed, comfortable wearing multiple hats, and have
the pace and agility that a growing tech startup requires, we want to hear from you

Responsibilities:
● Develop comprehensive go-to-market strategies and establish product-market fit for new products.
● Employ a strategic business mindset to lead market assessments based on customer insight and
competitive intelligence.
● Set strategic direction and evaluate pricing approaches across subscription and ad-hoc offerings to
maximize business impact.
● Own product launches. Work with various departments and stakeholders to establish repeatable
release processes, define launch objectives and success metrics and manage cross-functional teams
to ensure and track successful releases.
● Guide the team on activating launch programs and scaling accompanying always-on campaign
strategies, collaborating closely with the VP of Marketing.
● Competitor analysis. Document extensive competitor research and brief internal teams on relevant
competitor activity.
● Educate consumer and client-facing teams (e.g. Sales, Marketing, Support, etc.) on new
products/features and collaborate with these teams to ensure the value is clear across diverse
audiences.
● Help translate new feature releases into meaningful sales and marketing collateral, training videos,
and knowledge base articles. Provide guidance on key content such as case studies, videos, website
copy, and blog posts.
● Lean into key differentiators and value drivers to drive messaging creation that resonates with each
audience at various life-cycle stages.
● Understand consumer behaviour. Obtain insights into consumers’ usage of Alexa Translations,
untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales
data.
● Become the subject-matter expert on our target audience, creating segmentation frameworks, buyer
personas, and prioritizing key jobs-to-be-done for the customer.
● Build a culture of solid customer-centricity by grounding strategic decisions in insights and backing
those up with testimonials and customer-first content initiatives.
● Drive clear alignment across stakeholder partners, including Sales, Tech and Operations, securing
the necessary resources for your team to execute effectively.
● Own your role as a strong, senior product advocate internally and externally across industry events
and analyst relations.

Key Skills:
● Collaborative skills: As a product marketing manager, you will have to collaborate with multiple
teams across the business. This will often include business development, client success, and senior
executives.
● Communication skills: The ability to speak and write to a high standard is crucial. You will frequently
have to present new products and write engaging copy, telling the ‘story’ of products for various
marketing channels and audiences.
● Research skills: A crucial part of being a product marketing manager is gaining insight into customer
needs and experiences. Data analysis, surveys, and customer interviews will be part of this mix; you
need to be well acquainted with these techniques.
● Leadership Skills: Experience advising and collaborating with UX designers, developers, and
researchers.
● Strong comprehension and experience driving UX/CX within Lean & Agile SaaS environments

Requirements:
● 5+ years of work experience, with 3+ product marketing in the B2B SaaS
● Product-led growth experience will be an asset
● Proven leadership experience in your field
● Experience managing an annual marketing budget
● Strong marketing competencies across strategic planning, segmentation, positioning and messaging,
content creation, and storytelling
● Experience defining market requirements and assembling customer-centric requirements for Product
Management teams
● Excellent communication skills (written, verbal, visual), both for internal audiences and
customer-facing messaging
● Strong analytical skills with demonstrated capabilities in interpreting data and qualitative research
and distilling it into actionable key takeaways.

Benefits and Perks:
● Opportunities for personal and professional growth via work experience and in-house learning.
● Inspiring company culture and opportunity to learn from experienced entrepreneurs.
● Tackle unique challenges and face the unknown often, supported by a fantastic team who really
wants you to succeed.

We thank all applicants for their interest and time; however, only those who are the most qualified will be
contacted.

#LI-HYBRID #J-18808-Ljbffr

  • Product Manager, It

    2 weeks ago

    Toronto, Canada Bridgemarq Real Estate Services Manager Limited Full time

    Status: Full time About RPS Real Property Solutions - At RPS we thrive on finding incredibly smart home and neighborhood real estate intelligence and insights for our customers to help add value to the home journey, we find, understand, and overcome the barriers that keep the business from delivering a positive customer experience. We are a team who shares...

  • Digital Marketing Sales Consultant

    5 days ago

    Old Toronto, Canada Paramount Product Development Full time

    The Digital Marketing Sales Consultant drives sales through managing initial customer contact through different customer acquisition strategies.The digital marketing sales Consultant plays a key role from the first point of contact through customer acquisition. We are looking for candidates with proven sales experience.Responsibilities:Present, promote and...

  • Digital Marketing Sales Consultant

    2 weeks ago

    Old Toronto, Ontario, Canada Paramount Product Development Full time

    The Digital Marketing Sales Consultant drives sales through managing initial customer contact through different customer acquisition strategies.The digital marketing sales Consultant plays a key role from the first point of contact through customer acquisition. We are looking for candidates with proven sales experience.Responsibilities:Present, promote and...

  • Marketing and Communications Manager

    2 weeks ago

    Old Toronto, Ontario, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life.We are committed to...

  • Marketing and Communications Manager

    1 month ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Marketing and Communications Manager

    1 month ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Product Marketing Manager

    3 weeks ago

    Old Toronto, Canada Anderson-Negele group Full time

    Position OverviewReporting to the Senior Marketing Manager, the Product Marketing Manager is responsible for the product planning and execution throughout the product lifecycle, including budget planning for mid-term and short-term, monthly demand projection based on the sales data analysis. The Product Marketing Manager works closely with Sales, channel...

  • Product Marketing Manager

    2 weeks ago

    Old Toronto, Ontario, Canada Anderson-Negele group Full time

    Position OverviewReporting to the Senior Marketing Manager, the Product Marketing Manager is responsible for the product planning and execution throughout the product lifecycle, including budget planning for mid-term and short-term, monthly demand projection based on the sales data analysis. The Product Marketing Manager works closely with Sales, channel...

  • Product Marketing Manager

    3 weeks ago

    Old Toronto, Canada Anderson-Negele group Full time

    Position OverviewReporting to the Senior Marketing Manager, the Product Marketing Manager is responsible for the product planning and execution throughout the product lifecycle, including budget planning for mid-term and short-term, monthly demand projection based on the sales data analysis. The Product Marketing Manager works closely with Sales, channel...

  • Promotional Production Manager

    4 weeks ago

    Toronto, Canada Treetop Marketing Full time

    Salary: $50,000-$55,000 Treetop Marketing and Promotion is a fun and dynamic Canadian advertising agency with offices in Vancouver, Toronto and Calgary. We're a team of passionate and dedicated people who value transparency, hard work, and always love to meet and exceed our clients' needs. We have set our sights on rapid growth and are looking for a...

  • Product Marketing Manager

    3 weeks ago

    Old Toronto, Ontario, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    1 month ago

    Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    1 month ago

    Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    1 month ago

    Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...

  • Product Marketing Manager

    1 month ago

    Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...

  • Product Marketing Manager

    3 weeks ago

    Old Toronto, Ontario, Canada Momentum Financial Services Group_new Full time

    Company Description Momentum Financial Services is a leading provider of financial services in North America. For 40 years, we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners. Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we...

  • Product Marketing Manager

    3 weeks ago

    Old Toronto, Canada Momentum Financial Services Group_new Full time

    Company Description Momentum Financial Services is a leading provider of financial services in North America. For 40 years, we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners. Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we...

  • Product Marketing Manager

    3 weeks ago

    Old Toronto, Canada Momentum Financial Services Group_new Full time

    Company Description Momentum Financial Services is a leading provider of financial services in North America. For 40 years, we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners. Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we...

  • Product Marketing Manager

    1 month ago

    Old Toronto, Canada Momentum Financial Services Group Full time

    Momentum Financial Services is a leading provider of financial services in North America. For 40 years, we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners. Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we provide access to cash...

  • Product Marketing Manager

    4 weeks ago

    Old Toronto, Canada Cari Full time

    Momentum Financial Services is a leading provider of financial services in North America. For 40 years, we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners. Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we provide access to cash...