Associate Director, Digital Performance

2 weeks ago

Burnaby, British Columbia, Canada BC General Employees' Union (BCGEU) Full time
Associate Director, Public Relations
REGULAR/FULL-TIME

About Us: The BCGEU is one of the largest and most diverse unions in British Columbia with over 90,000 members in 550 bargaining units in the public and private sector. We trace our beginnings back to the early 1900s when provincial government employees formed an association to address their working conditions. We strive to eliminate barriers to members' involvement and inclusion in union activity. All people are entitled to enjoy human rights, political freedom, quality public services, democratic government, and a sustainable environment, in a just society. The BCGEU commits to social justice, equality, workplace safety, decent wages and working conditions. We will pursue social, economic, and political justice as those are the goals upon which the labour movement was founded.

When employees go home at the end of the day, they experience the satisfaction of knowing they've helped provide justice and fairness for British Columbians.

Bi-Week: $6246.Reporting to the Director of Communication, the Associate Director - Public Relations, will lead a team responsible for the day-to-day management of key areas within the communications department. In addition to overseeing these responsibilities, this role will be pivotal in building and managing relationships between the President's office and key external stakeholders, including politicians, media, labor organizations, and government agencies. As a strategic advisor, the Press Secretary will assist the President and the Administrative Committee in executing decisions on a range of sensitive and confidential matters. In addition, this role will oversee all public relations activities for the organization, including media relations, public statements, and crisis communications. The Public Relations Officer will also coordinate key communication initiatives and represent the President at various public, political, and union events.

Handle sensitive and confidential correspondence for the President, including reviewing and responding to complaints, grievances, and other matters related to public relations, labor relations, and workforce adjustments.
Ensure all communication materials reflect the President's position on policy, organizational goals, and strategic priorities.

Support the spokesperson for the Union, managing all media inquiries, preparing press releases, and organizing press conferences.
Develop and execute comprehensive public relations strategies to promote the organization's values and goals through traditional media, digital platforms, and public communications.
Manage the follow-up on media engagements, ensuring timely, thorough, and accurate responses to media inquiries.
Leadership and Team Management
Conduct regular performance reviews, setting clear goals and expectations for Communications team members.
Provide ongoing feedback, coaching, and mentorship to enhance team performance and professional growth.
Address performance issues through appropriate performance management processes and take corrective actions and apply disciplinary measures as needed.
Provides leadership, supervision, guidance, and direction to staff. Hires and mentors staff, conducts performance reviews, handle discipline problems, and carries out disciplinary actions up to and including termination if required.

Ensure effective communication between the President's office and external stakeholders, aligning messages with the union's goals and mission.
Executive & Committee Support
Participate in strategic discussions with senior leadership, ensuring communication efforts align with organizational priorities and support overarching goals.

Communication & Risk Management
Develop and implement communication strategies to safeguard the President and the organization's reputation during periods of public scrutiny or when managing sensitive issues.
Coordinate immediate, consistent responses to media inquiries, ensuring alignment across communication platforms.
Collaborate with senior leadership to identify potential reputational risks and proactively develop messaging strategies to address them.

Bachelor's degree or diploma in Communications, Public Relations, Political Science, or a related field.
~5+ years of experience in a media relations, public relations, or political communications role, preferably in a union or advocacy organization.
~ Proven expertise in media relations, communication, drafting speeches, press releases, and managing public messaging.

A deep understanding of labor relations, union operations, and political dynamics is essential to ensure effective communication strategies are tailored to these environments.
Extensive experience in media relations, public relations, speechwriting, and digital communications.
Exceptional writing and editing abilities for crafting speeches, press releases, and other communications for senior leadership.

Submit applications no later than 5:00pm, Sunday March 23, 2025.

At BCGEU, we're committed to providing a healthy, safe and inclusive workplace where respect and diversity are recognized assets. We invite and welcome applications from women, visible minorities, Indigenous Peoples, People with Disabilities and Disabled People, people of all sexual orientations and gender identities, and all people committed to meaningful work that makes a difference.

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