Equipment Sales Manager

4 weeks ago

Chilliwack BC, Canada UBT Full time

Join a Growing Industry Leader

Frontline Machinery is a family-owned heavy equipment dealership specializing in the sales and rental of high-performance machinery for aggregate crushing and screening, wood grinding, waste shredding, and volumetric measuring technology. Serving customers across BC, Ontario, Yukon, and NWT, we are rapidly expanding into new markets and seeking a driven Capital Equipment Sales Manager to lead our sales team and accelerate our growth.

The Opportunity

As the Capital Equipment Sales Manager , you will play a critical role in shaping and executing our sales strategy. Reporting directly to the General Manager, you will lead a high-performing team, drive revenue growth, and contribute to the company’s aggressive expansion plans. For the right candidate, this position offers significant career advancement opportunities within the organization.

Key Responsibilities

  • Develop & Execute Sales Strategy: Design and implement comprehensive sales plans aligned with company objectives. Conduct market analysis, identify target customers, and develop competitive pricing strategies.
  • Lead & Develop the Sales Team: Hire, train, and mentor a high-performance sales team. Provide coaching, performance feedback, and quarterly evaluations to drive success.
  • Set & Achieve Sales Goals: Establish clear, measurable sales targets for individuals and the team, ensuring alignment with business growth objectives.
  • Monitor & Optimize Performance: Track key sales metrics, analyze performance data, and identify areas for improvement to maximize results.
  • Manage the Sales Pipeline: Oversee lead qualification and ensure seamless progression through the sales cycle.
  • Sales Reporting: Present regular sales performance reports and insights to senior management.
  • Budget Oversight: Manage sales budgets effectively, control expenses, and allocate resources efficiently.

What We’re Looking For

  • Proven experience leading, managing, and holding a sales team accountable.
  • Strong industrial B2B sales background —preferably in aggregate, mining, or heavy equipment (willing to train the right candidate).
  • Expertise in consultative selling and value-based sales approaches .
  • High emotional intelligence , fostering a positive and collaborative work environment.
  • Deep understanding of the sales cycle , from prospecting to closing high-value deals.
  • Excellent written communication skills with a keen eye for detail and professionalism.
  • Self-motivated, organized, and results-driven , able to work independently and adapt to a fast-paced environment.
  • Passionate about continuous learning, personal development, and growth.

Why Join Frontline?

At Frontline, we invest in our people and culture to build a strong, motivated team. Here’s what you can expect when you join us:

  • Collaborative Culture: Every team member plays a key role in our success. We value and encourage fresh ideas at all levels.
  • Dynamic Leadership: Work alongside a young, energetic management team committed to innovation and business growth.
  • Exceptional Work Environment: Our Chilliwack headquarters offers a clean, modern workspace set against breathtaking landscapes.
  • Competitive Compensation & Benefits: Attractive salary, profit-sharing opportunities, and a comprehensive benefits package.

Our Core Values

  • Honesty & Trust: We build long-term relationships through transparency and integrity.
  • Open-Mindedness: We embrace innovation and new ways of doing business.
  • Sense of Urgency: We understand the importance of uptime and take immediate action to support our customers.
  • Agility: We adapt quickly to changing plans and challenges.
  • One Team, One Direction: We work together as a unified force, pushing toward shared goals.

If you’re a results-driven sales leader ready to make an impact in a growing company, we want to hear from you Apply today and be part of Frontline’s success story.

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