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Senior Manager, Brand Communications
4 months ago
Hyundai Auto Canada Corp., located in the heart of Markham, Ontario, and is a subsidiary of the esteemed Hyundai Motor Company of Korea. We are also a thriving hub of innovation, automotive excellence, and sheer driving passion. Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers. But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road.
Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture. We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.
WHAT YOU WILL DO
This position will lead the development of integrated brand and product campaigns to strengthen awareness and purchase consideration of the Hyundai brand in the Canadian marketplace. Creativity and leadership demanded to lead internal teams as well as external partners to develop and breakthrough campaigns that demonstrate Hyundai’s leadership in quality, technology, safety and electrification.
The role will help steer strategic decision making and oversee and approve all media and creative tactics for the Hyundai brand in Canada. Ability to own the process and art, working closely with vendor partners including Innocean Worldwide Canada.
HOW YOU WILL MAKE AN IMPACT
- Develop and lead the execution of integrated communication strategies and tactics that span across all channels for both Rest of Canada and Quebec
- Advance the brand positioning and establish governance of guidelines to ensure the integrity of the standards
- Prepare and present agency briefing materials
- Develop and execute approved media and creative plans with agencies
- Oversee direct reports in the execution of TV commercials and content, print advertising, POP projects, vehicle landing pages, product videos, digital advertising, and social media
- Lead contact with advertising/media agencies to ensure all brand and product-focused advertising projects are delivered on time, within budget, and on message
- Collaborate with many cross functional teams both internal and external as a primary liaison to develop content/messaging for advertising, manage multiple agency partnerships, competing tasks and adhering to timelines. Maintain and foster strong working relationships with working teams and ensure work is delivered on brief, on budget and on time and through an engaged Hyundai/Agency team.
- Develop relationships with other global subsidiaries for asset collaboration and cost efficiency
- Primary responsibility (with support of direct reports) to manage the annual media and production budgets
- Identify and fulfill influencer and spokesperson partnership agreements.
- Present and report department activities and KPIs to internal stakeholders and our Hyundai dealer partners
WHAT YOU WILL BRING TO THE ROLE
- 10+ years of relevant experience in same or similar function with automotive experience being desirable
- Completion of an undergraduate degree preferably in Business Administration/B. Comm or an equivalent combination of experience and education
- Marketing Designations are an asset
- Strong strategic capability
- Results focused and resourceful to leverage various data sources to drive decision making
- Management experience leading teams and building collaborative relationships with external partners
- Excellent oral and written communication skills
- Excellent Presentation skills and expertise with MS PowerPoint
- Proficient with MS Excel
- Excellent analytical and problem solving skills with strong attention to detail
- Efficient time management skills, including multi-tasking and prioritizing to meet deadlines
- Eager to learn new things and produce results
- Ability to work effectively both independently and as part of a team
- French language is an asset
WHAT HYUNDAI CANADA CAN OFFER YOU
- Award Winning Work Culture
- Health Benefits Start Day One
- Car Leasing Program
- Flexible start times and Hybrid working environment
- RRSP Matching
- Maternity and Parental Leave Top-Up
- Career Development and Mentoring Program
- Tuition Reimbursement Support
WHAT HAPPENS NEXT
The first round of candidates will be reviewed on or before June 23, 2024. All applicants prior to the review date will receive a Plum Assessment to complete to help us learn more about what drives you
STILL INTERESTED? WHY NOT APPLY?
If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don’t meet every item listed above, or if you have never worked in automotive, we would love to hear from you. The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?
We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team.
Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements.
We thank all applicants for their interest; only candidates selected to proceed in the recruitment process will be contacted.
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