Marketing Expert

4 weeks ago

Montreal, Canada Collage HR Full time

We are seeking an experienced and passionate Marketing Expert to join our dynamic team and help shape the lead generation engine of Vasco.

***

Location: Montreal, Canada

Company Overview:


Welcome to Vasco, a science-driven revenue platform for high-growth B2B businesses. We believe that 20% of building a successful business is magic, while the remaining 80% is rooted in execution excellence and scientific principles. We apply this science to help Revenue Architects and RevOps team discover their go-to-market fit, construct a predictable growth engine, and scale 10x faster.

Role Summary:


This role is essentially a generalist and requires more of a 360-degree understanding of marketing than being a specialist in one specific area. The objective is to discover how Vasco can generate a predictable pipeline that closes. It is not about producing a set of Activities but building a predictable lead generation engine.


Key Responsibilities:

Foundations:

  • Understand the Product, Market & Competitive Positioning
  • Refine ICP and Persona discovery

Activities:

Delivered directly or managed through a network of contractors.

  • Content: product videos, graphics, infographics, website content, marketing materials
  • Website Improvements for conversion optimization
  • Social Media
  • Emailing
  • Community posts
  • SEM
  • Events organization
  • Measure, report, and automate in Hubspot (CRM) to support a replicable data-driven approach to lead generation.

Success Metric: $ New Opportunities Created (i.e. Pipeline Generation)


Required Qualifications:

  • Experience using HubSpot CRM.
  • Passion for RevOps and Revenue Architecture.
  • Strong project management skills with a detail-oriented approach.
  • Excellent independent working capabilities and self-driven attitude.
  • Relevant certifications in the field are preferred.


Skills and Competencies:

  • Strong creative and problem-solving skills.
  • Excellent communication and interpersonal abilities.
  • Ability to work effectively in a fast-paced, startup environment.
  • Adept at managing multiple projects simultaneously.


Working Conditions:

  • This position is based in Montreal, Canada.
  • The role may require occasional travel for client meetings or team collaboration.


Salary and Benefits:

  • Top-of-market compensation (Base + Equity) commensurate with experience.
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