Marketing & Sales Manager

5 days ago

Calgary AB, Canada Amenida Seniors' Community Full time

About the Role: We are looking for a Bilingual Sales and Marketing Director (English/Korean/Chinese) to join our growing Seniors Living Community in Calgary, Alberta. This is a newly created role within the province, dedicated to supporting the growth of our newly renovated Seniors Community residence. Plan, develop, and execute sales and marketing strategy in order to obtain 100% occupancy at Amenida and strengthen community relations.
Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy
Develop and implement annual and quarterly sales, community engagement, and marketing plans Inline with strategic goals
Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc. Build Community Outreach (hospitals, church, and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.
Ensures all marketing and admission packages are complete and on hand
Monitor changes in marketplace, i.e. demographics, changing lifestyles, and provides feedback to senior leadership
In collaboration with the marketing department, creating content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches, multimedia presentations, sales material, and corporate pitches, proposals, and presentations
Act as a storyteller by creating and curating shareable content for web, social, and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty
Proactively manage Amenida Senior Community’s social media engagement including conversations, feedback, and questions, identifying any that would require attention
Ensure marketing content is written with the brand in mind and guaranteeing the best user experience across all platforms.

Fluent in Korean and English, we are looking for a sales and marketing professional with a minimum of 5 years experience within the Seniors home and Retirement industry. A passion for creating community connections
Proven experience working with seniors directly, and their families
High standards of behavior, a professional attitude, and commitment to quality service.
Ability to exhibit a professional attitude and image with a commitment to quality service.

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